Creative Producer, TikTok Beauty
About The Position
We are seeking a highly organized, creatively driven Creative Producer to lead the end-to-end creative vision for our beauty-focused TikTok Shop Livestreams while also overseeing the creative strategy for our new short-form beauty channel. This role will shape livestream storytelling, direct creators on set, and guide the content direction for high-volume TikTok short-form video production executed by the Social Media Manager. You will play a central role in building a high-performing content ecosystem across livestream and non-live formats as we scale a fast-growing sub-business within SuperOrdinary. This role reports to the GM and is full-time onsite in Beverly Hills, CA.
Requirements
- Deep understanding of TikTok Shop livestreaming, social commerce, and beauty industry storytelling.
- Extensive knowledge of beauty trends, audience behavior, and creator/content formats.
- 3–5 years of experience as a team leader or people manager, with the ability to guide creative contributors and talent.
- Proven ability to engage audiences while managing multiple inputs, troubleshooting, and adjusting in real time.
- Strong writing skills and ability to craft compelling, concise, and conversion-oriented scripts and talking points.
- Ability to interpret performance data and translate insights into actionable creative adjustments.
- Highly organized, fast-moving, and comfortable managing multiple concurrent workstreams under tight deadlines.
- Proactive, self-directed, and solutions-oriented with strong creative intuition.
Responsibilities
- Own the creative direction and execution of each beauty livestream, including scheduling prep sessions, rehearsals, and post-stream regroups.
- Build the full livestream rundown in partnership with product ops and paid media teams.
- Write scripts, talking points, and show narratives that maximize engagement and drive conversion.
- Direct hosts, cameras, and on-set creative choices during live sessions; oversee end-to-end production.
- Determine product demos, set layout, and visual storytelling; provide inspiration and direction for set decor and adjustments.
- Manage relationships with master creators and talent involved in each live session.
- Monitor real-time engagement and make in-the-moment adjustments to optimize performance.
- Analyze livestream metrics post-session and partner with data/strategy teams to improve future shows.
- Develop the creative vision, tone, and content direction for our beauty-focused short-form TikTok channel.
- Build content pillars, thematic storylines, and creative concepts aligned with beauty culture, trends, and audience insights.
- Identify high-potential beauty trends and strategic opportunities for short-form formats that map back to brand and product priorities.
- Provide creative direction, briefs, and ongoing guidance to the Social Media Manager responsible for daily short-form video production (3–5 pieces/day).
- Review short-form content for storytelling, brand alignment, and visual consistency; ensure creative output meets channel standards.
- Partner with product ops, paid media, creative, and analytics teams to align livestream and short-form content with brand priorities, launches, and promotional moments.
- Work closely with creators and internal teams to ensure that content, host style, and product messaging stay on-brand and strategically aligned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
