Creative Marketing Specialist

Expo Home Improvement•Farmers Branch, TX

1d•Onsite

About The Position

We’re looking for a Creative Marketing Specialist to manage the company’s social media presence and create visual content for all marketing and company initiatives. This includes producing graphics, photography, and video while ensuring all content aligns with brand standards and supports performance goals. This role blends social media strategy with execution, from paid and organic social to graphic design, photography, and video that supports brand growth and lead generation. If you thrive in a highly creative, detail-oriented, fast paced environment, this may be the role for you.

Requirements

3 to 5 years of experience in graphic design, photography and videography, content creation, and social media marketing with a strong portfolio of visual and digital work.
Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Premiere Pro, with experience using additional design and editing tools as needed.
Strong skills in capturing, editing, and producing high-quality photo and video content.
Experience managing organic and paid social media content across platforms such as Meta (Facebook and Instagram), TikTok, LinkedIn, and Pinterest.
Strong understanding of digital marketing and full-funnel campaign execution, with experience in social media strategy, audience segmentation, A/B testing, and using analytics tools such as Google Analytics and Meta Insights to inform decisions.
Ability to manage multiple creative projects and meet deadlines in a fast-paced environment while maintaining high standards for accuracy, quality, and brand consistency.
Proficiency in Microsoft Office, including Word, Excel, Outlook, and PowerPoint.

Nice To Haves

Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
Experience with paid social media advertising, ideally in a lead generation or performance marketing environment.
Hands-on experience managing and optimizing campaigns in Meta Ads Manager, with familiarity across platforms such as LinkedIn, TikTok, or YouTube.
Familiarity with website content management systems and basic SEO principles.
Experience organizing and maintaining creative assets across platforms such as OneDrive, Dropbox, and Google Drive.
Strong creative eye for ad copy, visual storytelling, and performance-driven creative optimization.

Responsibilities

Develop, execute, and optimize organic & paid social media campaigns across platforms including Meta (Facebook/Instagram), TikTok, and Pinterest, LinkedIn and other platforms.
Write, schedule, publish, and manage social content; engage with the community and ensure alignment with brand voice.
Manage campaign budgets, pacing, targeting, and testing by refining creative, messaging, formats, and audiences to drive cost-efficient lead generation and conversion.
Serve as the primary owner of the company’s social media strategy, execution, and performance across all platforms, with full responsibility for content planning, creative direction, posting cadence, engagement approach, and ongoing optimization.
Own performance analysis and reporting for social and digital campaigns, independently evaluating results, determining adjustments, and optimizing strategy to improve ROI and lead performance.
Concept and brief creative in alignment with direction from the Brand Strategy Manager, ensuring all work meets performance goals and brand standards.
Design promotional graphics and creative assets for sales, field marketing, brand campaigns, OTT commercials, digital ads, print ads, and internal initiatives.
Ensure brand consistency across all marketing materials and platforms.
Maintain and update company collateral; storyboard and design new materials as needed.
Lead the creative development, capture, and editing of photo and video content, ensuring all assets meet brand standards, support performance goals, and align with campaign strategy
Plan and coordinate photoshoots, ensuring alignment with creative requests, timelines, and brand standards.
Photograph and edit professional company headshots at the Main Campus.
Manage, organize, and maintain digital assets across platforms such as OneDrive, Air, Dropbox, and Google Drive.
Contribute to the overall demand generation strategy and share performance learnings across the marketing team to inform future campaigns and creative direction.
Identify audience insights and trends that guide campaign targeting, messaging, and creative direction.
Support marketing content creation across channels including blogs, brochures, web pages, email, and SMS nurture campaigns.
Assist with website updates, light SEO initiatives, and asset management, including maintaining organized digital and physical marketing files, graphics, and camera/audio equipment.
Monitor and oversee online reputation efforts, with a focus on organic social media and review platforms.
Ensure all reviews receive timely responses; moderate, remove, or dispute reviews when applicable.
Respond to customer inquiries on various platforms where applicable (e.g. Angi platforms, Facebook/Meta comments and messages, BBB, etc.)
Oversee reputation management software and serve as the internal point of contact for support issues.