Creative Lead, B2B Marketing

Instacart

80d • $158,000 - $211,000

About The Position

We’re excited to welcome a Creative Lead, B2B to Instacart’s award-winning in-house creative team. In this role, you’ll help shape how Instacart shows up as a brand to our business partners—crafting smart, strategic creative that drives revenue growth and fame. Reporting to the Executive Creative Director, you’ll lead the development of compelling, insight-driven work that elevates our partnerships and tells a powerful story about what Instacart makes possible. Your ideas will help unlock joint marketing opportunities, deepen industry relationships, and reinforce Instacart’s position as an essential partner across the grocery and consumer packaged goods landscape. Your creative work will touch millions, enhancing the way families engage with their food, and embodying our commitment to serving generously, solving creatively, and going far together. The Creative Lead, B2B will spearhead a new era of creative excellence that matches the ambition of our B2B business. This position will partner closely with the Senior Director of Commercial Marketing and their team.

Requirements

• Bachelor’s degree.
• 10+ years of relevant experience.
• 3+ years of creative leadership experience in B2B and B2C marketing, preferably with in-house and agency roles.
• Experience building out creative teams.
• Strong leadership skills with a proven track record of inspiring creative teams and delivering results-oriented content.
• Deep understanding of both online and offline marketing channels and their creative best practices.
• Analytical mindset with experience in data-informed creative strategy.
• Exceptional project management skills, adept at juggling multiple priorities in a dynamic environment.
• Superior communication skills focused on empathy, transparency, and audience adaptability.

Nice To Haves

• Proficient in harnessing AI tools for content generation, performance analysis, and workflow optimization.

Responsibilities

• Inspire and lead creative work across all B2B touchpoints, cultivating a culture of collaboration and high performance.
• Identify new opportunities for impact and strategize an operating model to maximize success.
• Formulate and execute data-driven B2B creative strategies and overarching narratives that align with brand values and drive growth.
• Oversee the B2B briefing process to ensure alignment with campaign objectives and brand messaging.
• Lead and develop creative across various channels, including B2B sales materials, IRL event production, paid media and B2B in-app placements, video, display, audio, and more.
• Partner with analytics teams to define KPIs and assess creative impact.
• Work with Retailer & CPG-Comarketing, Product Marketing, and Growth Marketing teams to create cohesive B2B strategies and compelling consumer campaigns.
• Ensure brand integrity while adapting creative content for various channels and audiences.
• Integrate cutting-edge platforms and storytelling techniques to enhance creative outputs.
• Develop a deep understanding of our B2B offerings for retailer and CPGs to serve as a business thought partner in branding, naming, strategies, and go-to-markets.

Benefits

• Highly market-competitive compensation and benefits.
• Remote work flexibility.
• New hire equity grant eligibility.
• Annual refresh grants.

What This Job Offers

• Job Type: Full-time
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees