Creative Director, Así Studios

Univision•Miami, FL

4d•Onsite

About The Position

We are seeking a Creative Director to lead the development of sports-driven creative concepts and storytelling at Así Studios. This role is for a hands-on creative leader who understands sports as culture—and who can translate fandom, athlete narratives, high-stakes competitions, and live moments into brand storytelling that feels authentic, entertaining, and culturally fluent. While sports are the primary lens, this role thoughtfully weaves in lifestyle, entertainment, and community elements that naturally surround sports culture. You will partner closely with Strategy, Production, and Account teams to bring ideas to life across digital, social, streaming, linear, and emerging media platforms—contributing to pitches and leading creative execution from concept through delivery. Experience creating documentary-style storytelling, episodic formats, and premium sports content is strongly valued. As Creative Director, you will help shape the studio’s creative voice, guiding multidisciplinary teams to develop work that is emotionally resonant, insight-driven, and strategically sound. From high-impact brand campaigns to creator-led content, reactive storytelling, and premium video formats, you’ll craft ideas that speak directly to a dynamic, diverse, bicultural audience while shaping the media experience for the next generation of U.S. Hispanics.

Requirements

6–8 years of experience in a creative role, with significant experience in sports marketing, sports media, or branded sports content, as well as entertainment, social, and digital storytelling.
Background in social, content, documentary storytelling, copywriting, art direction, or hybrid creative roles.
Proven experience with short form and long-form or documentary-style sports storytelling, athlete-driven narratives, or episodic content development.
Strong portfolio demonstrating sports-driven creative, including crossover work in lifestyle, entertainment, and culture across digital, social, video, and streaming.
Proven creative strategist with experience turning insights into impactful, cross-platform creative campaigns that support brand and business goals.
Experience working with athletes, creators, sports properties, or sports-adjacent talent, including league or team partnerships.
Deep knowledge of U.S. Hispanic cultural dynamics, sports culture, media behavior, generational shifts, and cross-cultural storytelling frameworks.
Proven experience leading social-first and creator-led content, as well as working within high-velocity, real-time content environments.
Fluency in English and Spanish, with the ability to think, write, and present seamlessly in both languages.
Experience collaborating with Strategy teams to turn insights into actionable creative platforms.
Experience mentoring multidisciplinary teams and cultivating a strong creative culture.
Comfortable guiding the creative process from pitch to post-production, maintaining clarity and creative excellence.
Confident client communicator with the ability to translate cultural nuance into meaningful brand value.
Passion for innovation, storytelling, and shaping the future of media for U.S. Hispanics.
Familiarity or experience with creative tools and emerging technologies, including AI-driven ideation, content workflows, or production tools (a plus but not required).

Nice To Haves

Experience working with major sports leagues or events (e.g., NFL, NBA, MLS, MLB, Liga MX, UEFA, CONMEBOL, FIFA, boxing, MMA, or other key global sports properties).
Experience within Hispanic-focused media platforms or multicultural agencies.
Recognition or awards for multicultural or bilingual creative work.
Familiarity with regional and generational differences across the U.S. Latino community.
Passion for sports culture beyond the game including music, fashion, food, humor, gaming, and community.
Strong knowledge of soccer and global football culture, especially within Hispanic and bicultural audiences.
Experience with AI-assisted creative development, content optimization, or workflow tools.

Responsibilities

Set the Creative and Strategic Vision: Lead the development of bold, culturally fluent, insight-driven creative ideas rooted in sports insights, fandom behavior, athlete narratives, and competitive moments that push boundaries and align with brand and business objectives.
Sports, Entertainment Creative Strategy: Partner with Strategy to define powerful audience insights, brand narratives, cultural frameworks, and storytelling perspectives including documentary-style approaches that elevate the creative thinking across leagues, teams, and major sports ecosystems.
Drive Strategic, Cross-Platform Storytelling: Translate brand objectives into powerful creative platforms that perform across languages, generations, formats, and media environments—including social, digital, streaming, linear, and long-form storytelling.
Reactive Storytelling Leadership: Oversee rapid creative cycles and real-time ideation, turning live sports moments, trending cultural conversations, and breaking news into immediate, brand-aligned creative output.
Inspire and Manage Teams: Guide writers, art directors, producers, editors, and designers. Foster a collaborative, high-performing environment where bold, original thinking thrives.
Client Partnership: Serve as a trusted creative partner to clients, confidently leading presentations, building relationships, and translating cultural nuance and authenticity, particularly within Hispanic and bicultural marketing.
Lead Ideation and Pitching: Oversee brainstorms and develop pitch-ready concepts. Transform complex briefs into breakthrough ideas deeply rooted in sports cultural truth and audience context.
Creative Oversight: Ensure creative excellence and cohesion across all phases of production from treatment writing to edits, visual language development, and final delivery.
Cross-Disciplinary Collaboration: Work closely with strategy, production, editorial, design, and account teams to ensure alignment and consistency across the entire creative and execution process.
Thought Leadership: Help shape the studio’s creative identity and contribute to industry conversations through trend awareness, innovative thinking, and cultural insight.
Expertise in Navigating the ‘In-Between’: Craft content that resonates authentically with English-dominant, Spanish-dominant, and bilingual audiences—without relying on stereotypes or surface-level tropes.