Creative Director

Guardian Life•New York, NY

48d•Hybrid

About The Position

We are seeking a dynamic and innovative Creative Director to partner with Head of Creative to translate rational business strategies into highly effective creative concepts across the Guardian enterprise. In this high-visibility, client-facing role, you will collaborate with and inspire stakeholders as well as lead and mentor our growing creative team of writers, art directors, designers, and video animator/editors. You are a hands-on leader and a unique left and right-brain creative who is equally fluid in art direction, copywriting and design. You are curious and a good listener, intuitively connecting the dots between business strategy and creative concept. You inspire teams and partners to push boundaries, delivering work across all channels that is strategically smart, emotionally compelling, and visually exceptional.

Requirements

8+ years of experience in a leadership role working in advertising, creative, and/or in-house agencies
Strong strategic and conceptual approach and a strong track record of generating compelling creative ideas
Thorough understanding of every step of the campaign creation process - from planning to production to performance analysis
Actively exploring AI tools and generative technologies to push the boundaries of ideation, production, personalization, and storytelling
Strong leadership skills to guide and inspire creative talent including writers, art directors, and designers
Ability to pitch and convince others of ideas through compelling presentations and negotiate to help meet the business and team's needs on a project
Effective communication and collaboration skills to work with different departments and stakeholders in a respectful and empathetic manner

Responsibilities

Consults collaboratively with stakeholders across marketing, strategy, product, and content teams at early stages of strategy.
Directly contributes to the creation of insight-driven creative campaigns, activations, and initiatives
Directs creative teams and/or external vendors to deliver flawless execution across all channels.
Partners with Account and Project management teams to ensure creative is on brief, on time and on budget.
Pitches and presents ideas formally and informally.
Stays current with emerging trends in culture, design, AI, and technology to inform and inspire creative work.
A leader and mentor for the entire creative team, providing guidance and inspiration to unlock creative potential of all team members.
Unwavering advocate of the power of creative to drive business results.

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