Creative Director

The Farmer's Dog • New York, NY

5h • Onsite

About The Position

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs
What We Stand For and Where You’ll Come In
We’re looking for a Creative Director, Art who brings bold thinking and strong leadership to everything we put into the world. This role will shape how The Farmer’s Dog shows up across channels, building work that deepens emotional connection with dog lovers, strengthens our brand, and drives meaningful business growth.
You’ll be a steward of our visual identity and a champion for creative excellence, guiding teams to produce work that’s distinctive, culturally relevant, and true to who we are. Partnering closely across the company, you’ll turn strategy into beautifully crafted ideas and striking advertising, push the brand forward with intention, and help ensure every touchpoint reflects the care, quality, and conviction behind our product.
One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

Requirements

• You have 8+ years of experience, including 2+ years as an Associate Creative Director or Creative Director within an agency and/or in-house team. A portfolio with creative, relevant work for which you were primarily responsible is required.
• You have managed a team of creatives and value mentorship as a crucial element of the job function. You consider the growth and success of your direct reports the greatest signal of your own achievement. You can spot a golden nugget in the brainstorm brain dump and help turn it into something great.
• You have a deep design background and feel as comfortable discussing the kerning of a headline as you are critiquing the headline itself.
• You can quickly grasp, and bring to life the visual identity of a brand, and help evolve that identity. You also define quality by the smallest details — nothing is too small to be important.
• You specialize in untangling problems, clearing confusion, and pushing past blockers, and know how to coach your team to do the same.
• You have extensive experience shepherding ideas through production, working with internal and external production partners.
• You're media and cultural savvy — you know the best way to deliver the best idea.
• You're adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.
• You're a true dog person — even if you don’t have one!

Responsibilities

• Conceive, develop, and help produce work that will connect with dog lovers on every channel, earn attention from the media, and inspire people to become TFD customers and loyalists. This work will range from integrated 360 brand campaigns to fast-twitch social content to activations and partnerships to always-on performance marketing.
• Direct new explorations of look and feel, adapting and evolving our brand guidelines and crafting proprietary, brand-true visual voice in photography, art direction, typography, and other elements of visual expression.
• Manage a team of art directors and design leaders, inspiring brave new ideas while keeping a constant pulse on our brand voice and identity. This includes overseeing our Design Leads to ensure that our look and feel is translated into effective, distinctive, and cohesive design systems.
• Work closely with the Brand operations function to help plan resourcing, track bandwidth, create project and production schedules, and maintain oversight on the organizational health of the team.
• Along with advertising, work closely with our Lifecycle and Product groups to guide the overall brand look and feel in marketing channels that support our leads and customers.
• Join with stakeholders in other departments throughout the company to meet and exceed our business goals. You’ll immerse yourself in the product, becoming an expert in the unique qualities of our fresh food service, and shepherd creative ideas through the vetting process to co-develop work that serves the business as a whole.

Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed