Creative Director

The Farmer's Dog • New York, NY

6d • Onsite

About The Position

We’re looking for a Creative Director, Art who brings bold thinking and strong leadership to everything we put into the world. This role will shape how The Farmer’s Dog shows up across channels, building work that deepens emotional connection with dog lovers, strengthens our brand, and drives meaningful business growth. You’ll be a steward of our visual identity and a champion for creative excellence, guiding teams to produce work that’s distinctive, culturally relevant, and true to who we are. Partnering closely across the company, you’ll turn strategy into beautifully crafted ideas and striking advertising, push the brand forward with intention, and help ensure every touchpoint reflects the care, quality, and conviction behind our product.

Requirements

• You have 8+ years of experience, including 2+ years as an Associate Creative Director or Creative Director within an agency and/or in-house team. A portfolio with creative, relevant work for which you were primarily responsible is required.
• You have managed a team of creatives and value mentorship as a crucial element of the job function. You consider the growth and success of your direct reports the greatest signal of your own achievement. You can spot a golden nugget in the brainstorm brain dump and help turn it into something great.
• You have a deep design background and feel as comfortable discussing the kerning of a headline as you are critiquing the headline itself.
• You can quickly grasp, and bring to life the visual identity of a brand, and help evolve that identity. You also define quality by the smallest details — nothing is too small to be important.
• You specialize in untangling problems, clearing confusion, and pushing past blockers, and know how to coach your team to do the same.
• You have extensive experience shepherding ideas through production, working with internal and external production partners.
• You're media and cultural savvy — you know the best way to deliver the best idea.
• You're adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.
• You're a true dog person — even if you don’t have one!

Responsibilities

• Conceive, develop, and help produce work that will connect with dog lovers on every channel, earn attention from the media, and inspire people to become TFD customers and loyalists. This work will range from integrated 360 brand campaigns to fast-twitch social content to activations and partnerships to always-on performance marketing.
• Direct new explorations of look and feel, adapting and evolving our brand guidelines and crafting proprietary, brand-true visual voice in photography, art direction, typography, and other elements of visual expression.
• Manage a team of art directors and design leaders, inspiring brave new ideas while keeping a constant pulse on our brand voice and identity. This includes overseeing our Design Leads to ensure that our look and feel is translated into effective, distinctive, and cohesive design systems.
• Work closely with the Brand operations function to help plan resourcing, track bandwidth, create project and production schedules, and maintain oversight on the organizational health of the team.
• Along with advertising, work closely with our Lifecycle and Product groups to guide the overall brand look and feel in marketing channels that support our leads and customers.
• Join with stakeholders in other departments throughout the company to meet and exceed our business goals. You’ll immerse yourself in the product, becoming an expert in the unique qualities of our fresh food service, and shepherd creative ideas through the vetting process to co-develop work that serves the business as a whole.

Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees