Creative Director, Innovation Center Content

ServiceNow • Santa Clara, CA

18h

About The Position

About the role: At ServiceNow, we believe in creating exceptional experiences that inspire, engage and connect people. As we continue our rapid growth as a company AND as a brand we're looking for a passionate and visionary Creative Director to join our Company Messaging & Content team. This leader will be the creative force behind how ServiceNow's corporate narrative, technology, and customer stories come to life in our Innovation Centers (EBC) — driving the content and creative that makes every executive experience memorable, meaningful, and on-brand. What you get to do in this role:

Requirements

• 12+ years of progressive experience in creative direction, corporate storytelling, presentation design, or immersive brand experiences — with significant leadership experience in the enterprise technology space
• A demonstrated track record of operating at the director level — setting creative strategy, leading cross-functional teams, and influencing senior stakeholders across large, complex organizations
• Deep expertise in presentation design and visual narrative, with a sophisticated command of how structure, hierarchy, and design drive executive-level comprehension and conviction
• Proven ability to manage agency relationships and production partners, with strong skills in briefing, feedback, and quality control at scale
• Exceptional executive presence and communication skills — with the ability to present creative thinking with authority to C-suite and senior leadership audiences
• Strong instinct for what makes a message land in a high-stakes, one-to-one executive setting — not just how things look, but how they make people feel and what action they inspire
• Proven ability to work fluidly across messaging, brand, sales, and product marketing teams — translating complex strategy into clear, compelling, and beautiful creative
• A genuine champion of brand consistency, with a track record of upholding and elevating visual identity and voice across every customer touchpoint at a global scale
• A curious, growth-oriented leader who absorbs complex product and market information quickly and translates it into clear, strategic creative that works for a C-suite audience
• Comfortable operating at pace and scale — managing multiple high-visibility workstreams simultaneously without sacrificing quality or creative intent
• Forward-thinking perspective on AI's role in creative workflows — including AI-powered design tools, content automation, and the future of executive engagement and immersive content experiences

Responsibilities

• Creative Vision & Strategy Define and own the creative vision for ServiceNow's executive experience content — designing director-level storytelling frameworks that make our corporate narrative tangible, compelling, and differentiated for customers and prospects
• Set the creative strategy for Innovation Center content, advising senior leadership and cross-functional partners on how to show up in high-stakes executive settings — from presenter guidance to visual storytelling best practices
• Champion a consistent and elevated creative bar across all executive touch points, ensuring the Innovation Center experience reflects ServiceNow's brand leadership in the enterprise technology space
• Scalable Systems & Global Execution Develop and maintain a scalable creative system for Innovation Center content — including showcases, templates, and interactive experiences — that can be deployed consistently across global locations in AMS, EMEA, APAC, and Japan
• Establish creative standards, toolkits, and governance frameworks that empower regional teams to independently deliver on-brand briefing experiences at scale, without sacrificing quality or strategic intent
• Drive operational excellence across multiple simultaneous creative workstreams, balancing speed and rigor while maintaining the strategic integrity of each deliverable
• Cross-Functional Leadership & Collaboration Collaborate closely with messaging, strategy, and content leaders — including the Head of Company Messaging & Content — to translate corporate narrative, products, and solutions into customer-facing stories that resonate at the executive level
• Partner across marketing, product, and experience design organizations to tailor Innovation Center experiences for specific industries, personas, and deal contexts
• Serve as the primary creative bridge to the Brand team, ensuring every Innovation Center experience is on-brand, on-voice, and visually cohesive across all touchpoints
• Manage and provide creative direction to agency partners and production vendors — holding them to a director-level standard of precision, quality, and strategic alignment
• Represent creative thinking and innovation to senior executive stakeholders, selling creative concepts and inspiring confidence in the function across the organization

Benefits

• health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees