Creative Director, Digital Brands

Signet Jewelers•Seattle, WA

About The Position

The Creative Director role represents an expansion of scope from Art Director, reflecting increased strategic responsibility, enterprise-level creative ownership, and broader cross-functional leadership. This role builds upon strong visual craft and executional excellence, adding accountability for creative strategy, brand evolution, and measurable business impact. The Creative Director reports to the Senior Creative Director. This reporting structure ensures alignment to overarching brand vision while allowing this role to own campaigns and creative initiatives within a defined scope. At Signet, we realize we’re not just in the jewelry business – we’re in the relationship business. The diamonds and unique jewelry we sell are symbols of undeniable love and self-expression. They help inspire love and foster the kind of world we all want to live in. We’re always looking for those rare gems who want to be a part of our purpose. We value our team members and empower them to play trusted roles in a highly personal and emotional customer experience. Maybe you have that sparkle. Signet Jewelers is Great Place to Work-Certified™. We promote diversity at every level, value the differences between people and foster an environment of opportunity and acceptance for every Team Member in every facet of our organization.

Responsibilities

Translate business priorities into clear creative strategies and campaign frameworks.
Define and evolve brand storytelling within assigned verticals.
Lead integrated campaign development across marketing channels.
Oversee execution across site, email, paid media, social, and brand initiatives.
Direct major production efforts with strategic oversight.
Partner cross-functionally with Marketing, Merchandising, Performance, and Tech teams.
Present creative strategy to executive stakeholders.
Mentor and elevate Art Directors, Designers, Copywriters, and Project Managers.
Monitor creative performance and optimize based on insights.
Balance brand equity with revenue-driving execution.