Director of Creative and Digital Communications

National Fair Housing Alliance • Washington, DC

4d • $127,000 - $132,000

About The Position

Reporting to the Senior Advisor for Communications, Marketing, and Education (Senior Advisor), the Director of Creative and Digital Communications holds day-to-day ownership of NFHA’s creative output and digital communications ecosystem. This is not a campaign coordination role. The Director will serve as a key member of the Communications/Marketing Division, responsible for translating NFHA’s organizational strategy into compelling stories, campaigns, and public-facing communications that advance the mission across platforms.
The Director will own the creative and digital execution layer of NFHA’s public-facing communications— including brand identity, multi-platform content strategy, and digital infrastructure such as the website and social channels. The Senior Advisor provides strategic direction, divisional priorities, and executive oversight, and works closely and directly alongside the Director across all major initiatives. This is a genuinely collaborative relationship.
The Director is expected to bring creative autonomy, strong editorial judgment, and the capacity to execute with minimal day-to-day supervision while remaining in close alignment with divisional direction.
Please note time allocations reflected in this job description are expected to change during future National Media Campaign grant cycles.

Requirements

• Bachelor’s degree in journalism, public relations, communications, or professional equivalent
• Minimum 6 years of progressive experience in creative direction, digital communications, or strategic communications, ideally within a newsroom, civil rights, advocacy, public policy, or mission-driven organization.
• Demonstrated experience developing and executing multi-platform brand campaigns from concept through delivery.
• Track record of translating complex policy, research, or social justice issues into compelling, accessible public-facing content.
• Experience managing both paid and organic social media strategies, including campaign optimization and analytics.
• Video scriptwriting, production planning skills, and visual storytelling; comfort with short-form video formats including TikTok, Reels, and YouTube Shorts.
• Deep understanding of brand architecture and visual identity systems.
• Comprehensive knowledge of content strategy across digital platforms, including social media, email, web, and emerging channels.
• Understanding of paid digital advertising ecosystems, including audience targeting, A/B testing, and performance optimization.
• Knowledge of accessibility standards for digital content and design.
• Demonstrated experience with Sprout Social or a comparable social media management platform.
• Proficiency in Canva and related design tools; experience with iStock or comparable asset libraries.
• Knowledge of accessibility standards for digital content and design.
• Proficiency in Canva and related design tools; experience with iStock or comparable asset libraries.
• Demonstrated experience with Sprout Social or a comparable social media management platform.
• Experience with Monday.com or comparable project management and content calendar tools.
• Experience with Active Campaign or a comparable email marketing and automation platform.
• Experience with WordPress or comparable CMS for website management.
• Demonstrated commitment to advancing civil rights and genuine passion for NFHA's mission.
• Strong editorial judgment and proofreading skills with precision and accuracy.
• Ability to hold a brand standard across a wide range of deliverables and channels without losing creative quality.
• High capacity for managing multiple concurrent projects and priorities under deadline, without sacrificing quality.
• Excellent interpersonal and collaboration skills; able to work cross-functionally with program, policy, and development staff.
• Self-directed and accountable; able to work independently in a hybrid environment without close supervision.

Nice To Haves

• Familiarity with fair housing law, civil rights policy, housing equity, and adjacent policy areas to ensure accuracy and appropriate framing in public communications.
• Experience editing video content in Adobe Premiere Pro.
• Understanding of SEO principles.
• ​​​​​​​Working knowledge of Microsoft Office Suite, Google Analytics, Facebook Ad Manager, X (Twitter) ads, Linkedin Ad manager and platforms for analyzing progress. Experience using Salesforce.

Responsibilities

• Own and steward NFHA’s visual and narrative brand identity across all platforms, ensuring consistency, clarity, and mission alignment in every public-facing product.
• Maintain a cohesive creative ecosystem that reflects NFHA’s authority as a national civil rights organization.
• Translate complex fair housing, civil rights, and policy issues into accessible, compelling, multi-format content for diverse audiences.
• Drive communications strategy and creative execution for NFHA’s highest-impact initiatives.
• Develop narrative frameworks, campaign themes, scripts, visual assets, infographics, data visualizations, and digital toolkits aligned with NFHA’s brand voice and equity-centered identity with support from contracted graphic designer.
• Develop phased rollout plans, messaging frameworks, data visualizations, social and email assets, and supporting materials for media engagement.
• Draft scripts for video series and support visual direction and production planning.
• Develop influencer identification and engagement strategies in support of NFHA’s housing access and special purpose credit program initiatives.
• Write, proof, review, and refine copy for NFHA’s quarterly and monthly member newsletters, ensuring narrative cohesion, brand consistency, and editorial quality.
• Develop and maintain a content bank of evergreen creative assets to support rapid-response communications and ongoing organizational needs.
• Support executive communications and organizational messaging as needed, in coordination with the Senior Advisor.
• Support the development of educational content, toolkits, webinar communications, and campaign materials, under the direction of the Senior Advisor.
• Own NFHA’s digital communications strategy across social media, email, and digital platforms, integrating paid and organic channels into a unified, data-informed approach.
• Manage content creation, scheduling, and publication across designated platforms using Sprout Social and other designated tools.
• Develop and optimize paid social campaigns, including audience segmentation, targeting, A/B testing, and budget recommendations.
• Build and manage a comprehensive content calendar in Monday.com, aligned with NFHA’s programs, advocacy priorities, reports, and observance schedule.
• Support email marketing strategy and execution in Active Campaign, including segmentation, automation, engagement analysis, and quality assurance.
• Produce regular social media performance snapshots and quarterly analytics reports with strategic recommendations.
• Stay current on emerging platforms, technologies, and industry best practices to continuously strengthen NFHA’s digital presence.
• Own content strategy and asset development for TikTok and other short-form video platforms, including concept development, scripting, and production planning.
• Serve as project manager and creative lead for NFHA’s National Media Campaign, coordinating with the subcontractor advertising firm to develop and distribute multi-platform public service content. In future campaign cycles, the Director will own and manage the subcontractor relationship directly.
• Contribute to creative development of campaign materials, including print ads, PSAs, pre-roll video, and digital assets.
• Identify opportunities to expand campaign reach and amplify impact through paid and organic channels.
• Monitor campaign expenditures, support programmatic reporting to the funder, and coordinate with the Resource Development team on donated ad space and sponsorship content. (The National Media Campaign is operating at a reduced scale in the current fiscal year. Responsibilities and time allocation will expand in future cycles as the campaign returns to full scope.)
• Own event promotion strategy and execution for NFHA conferences, webinars, forums, convenings, and training programs, including pre-event campaigns, on-site communications assets, and post-event digital follow-up.
• Develop and manage event-specific creative assets, promotional copy, and social media content.
• Support communications logistics and event execution during NFHA events.
• Be willing to travel on occasional overnight trips to NFHA and other events.
• Manage day-to-day website content updates, maintenance, and quality assurance in coordination with the Senior Advisor.
• Assist in publishing press releases, reports, and other content to NFHA’s website.
• Ensure accuracy, accessibility, and brand consistency across all web-facing content.
• Identify and implement improvements to site architecture, navigation, and user experience as needed.
• Coordinate with external vendors or developers for technical maintenance and larger site updates.

Benefits

• 100% paid health, vision, and dental coverage for employees and family
• 100% paid life, short-term disability, and long-term disability insurance
• Employer contribution to 403(b) retirement plan, separate from employee contribution
• Comprehensive paid time off benefits including holidays, vacation, and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1-10 employees