Creative Director, Brand Voice & Copy Creative Director, Brand Voice & Copy

Under Armour

4d • Hybrid

About The Position

We are seeking a visionary Creative Director with deep expertise in brand strategy and copywriting to lead the development of our brand voice and narrative across all touchpoints, including product marketing. This role will be instrumental in shaping how our brand speaks to the world—ensuring consistency, clarity, and emotional resonance in every message. As the head of copy across the organization, you will partner closely with the Vice President – Global Brand Creative and executive leadership to define and evolve our brand’s tone, storytelling framework, and communication standards.

Requirements

• 10+ years of experience in creative leadership roles, with a strong focus on copywriting and brand strategy.
• Proven track record of developing and implementing brand voice across large organizations.
• Exceptional writing, editing, and storytelling skills.
• Strong strategic thinking and ability to translate business goals into creative messaging.
• Experience collaborating with senior leadership and cross-functional teams.
• Deep understanding of modern media platforms including social, digital, and experiential.
• Ability to lead, inspire, and mentor creative talent.
• Proficiency in multiple languages is a plus but not required.

Nice To Haves

• Background in sports, fashion, lifestyle, or consumer brands.
• Experience working in both agency and in-house environments.
• Familiarity with global brand communications and localization strategies.

Responsibilities

• Develop and own the brand voice and tone guidelines, ensuring consistency across all channels and departments.
• Lead copy strategy and execution for major brand campaigns, product launches, and corporate communications.
• Collaborate with design and strategy teams to craft compelling narratives that align with business objectives.
• Serve as a strategic partner to executive leadership, translating vision into messaging that inspires internal and external audiences.
• Mentor and guide copywriters and content creators across the organization.
• Audit and elevate existing content to align with brand standards and strategic goals.
• Stay ahead of cultural, linguistic, and consumer trends to keep messaging fresh and relevant.
• Monitor emerging consumer trends across media platforms and ensure consistent execution of the brand voice, tailored to the unique characteristics and audience expectations of each channel.
• Champion a forward-thinking creative approach by embracing emerging technologies, including AI-driven tools and workflows, to enhance copy development, streamline processes and drive innovation across brand storytelling.

Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees