Creative Director, Brand Design

Paleovalley

3d • Remote

About The Position

Paleovalley and Wild Pastures is seeking an exceptional Creative Director to lead and shape the creative vision of our brands as we scale across direct-to-consumer, retail, and omnichannel distribution. This is a rare opportunity for a creative leader to help define the identity of a fast-growing national brand.

The Creative Director will guide brand expression across every customer touchpoint — from marketing campaigns and digital experiences to packaging and retail presence. This role partners closely with executive leadership and marketing teams to ensure the brand shows up consistently and powerfully across DTC, retail, ecommerce, packaging, and marketing.

We are looking for a visionary creative leader who can translate strategy into bold concepts, build a strong and enduring brand identity, and develop scalable creative systems that support paid acquisition, retention marketing, ecommerce, and retail growth. This is a leadership role that requires someone the executive team trusts to own the brand creatively end-to-end — delivering ideas and systems the entire organization can confidently build upon. The ideal candidate blends brand storytelling with performance marketing sensibility, ensuring creative both elevates the brand and drives measurable impact.

Requirements

• 8 – 10+ years of creative experience, including leadership roles within high-growth DTC or CPG brands
• Proven experience leading visual creative across DTC and retail environments
• Strong hands-on design background — not just direction; you’ve personally executed high-quality design work
• Strong portfolio demonstrating excellence in visual identity, campaign creative, and design systems
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
• Experience across paid media, ecommerce, lifecycle marketing, packaging, and retail creative
• Experience working within a CPG or product-based brand
• Demonstrated ability to lead and inspire creative teams
• Strong understanding of how creative supports performance marketing channels
• Proven ability to collaborate with Growth teams and optimize for conversion-driven creative
• Ability to think strategically while guiding execution
• Exceptional visual, verbal, and conceptual communication skills
• Strong project management and creative production capabilities
• Passion for health, wellness, food, or mission-driven brands

Nice To Haves

• Experience in health, wellness, food, or supplement brands
• Experience scaling brands from DTC into retail
• Experience designing packaging systems for retail environments
• Experience with Amazon creative ecosystems (A+ content, PDP imagery, brand stores)
• Experience building brand design systems and creative playbooks

Responsibilities

• Lead the Visual Brand & Creative Direction
• Own Visual Brand Cohesion Across the Business
• Translate Brand Strategy into Creative Execution
• Drive Creative Across Growth, Retention, and Retail
• Build Brand Systems, Packaging & Retail Creative
• Lead and Scale the Creative Function

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) paid holidays each year
• Paid parental leave for growing families
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 401(k) with up to a 4% company match after one year of service
• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed