Creative Content Manager

Rich Products Corporation • Buffalo, NY

1d

About The Position

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

Purpose StatementIgnite the imagination of our customers, consumers, and communities through content that inspires, educates, and brings people together around food. As Manager, Content & Creative, you will lead a team of creative over-deliverers, elevating our brands and products through innovative, mouthwatering, and impactful content. You will set the vision, drive strategy, and foster a culture of continuous improvement, creative risk-taking, and relentless pursuit of excellence.Key Accountabilities and Outcomes
Lead & Inspire: Build, mentor, and energize a high-performing team of content creators, photographers/ videographers, stylists, and coordinators. Foster a culture of creativity, agility, and collaboration.

Strategic Vision: Support the development and execution of a bold content strategy that aligns with business objectives and sets our brands apart in the marketplace.

Storytelling Excellence: Champion storytelling through visual, written, and experiential content that makes our audiences crave engagement and connection.
Creative Governance: Advance brand standards, ensure content quality, and drive innovation in every project.
Operational Mastery: Oversee project pipelines, workflows, and resource allocation to deliver content on time, on budget, and above expectations.
Emerging Tech & Optimization: Stay connected to emerging technologies, with a strong emphasis on Generative AI tools.  Lead testing, learning, and scaling of viable solutions that enhance content creation and delivery.
Stakeholder Engagement: Build strong relationships across marketing, culinary, bakery, and communications teams. Listen, collaborate, and solution-sell to meet stakeholder needs.
Continuous Improvement: Champion a growth mindset, coach and be coachable, and drive ongoing learning and adaptation.
Performance Analytics: Monitor content impact, analyze results, and continuously refine strategy to maximize business value.
Space & Resource Management: Ensure the team has the tools, technology, and environment needed to thrive.

Requirements

• Bachelor’s degree in Marketing, Graphic Design, Communications, Fine Arts, or related field.
• 5-7+ years of experience in content creation or creative leadership, including team leadership responsibilities
• Proven track record in content creation for food, hospitality, or consumer brands.
• Proficiency in creative tools (Adobe Creative Suite, animation, DAM systems).
• Exceptional leadership, project management, and communication skills.
• Ability to lead creatives, manage complex projects, and inspire teams to over-deliver.
• Diplomatic, collaborative, and solution-oriented mindset.
• Agile, adaptable, and comfortable with frequent change.
• Passion for storytelling, innovation, and elevating brand experiences.
• A keen eye for design and the ability to translate strategic objectives into compelling visual and narrative content.
• Knowledge of current industry trends, digital marketing strategies, and best practices in content creation
• Ability to travel 5-10%

Responsibilities

• Lead & Inspire: Build, mentor, and energize a high-performing team of content creators, photographers/ videographers, stylists, and coordinators. Foster a culture of creativity, agility, and collaboration.
• Strategic Vision: Support the development and execution of a bold content strategy that aligns with business objectives and sets our brands apart in the marketplace.
• Storytelling Excellence: Champion storytelling through visual, written, and experiential content that makes our audiences crave engagement and connection.
• Creative Governance: Advance brand standards, ensure content quality, and drive innovation in every project.
• Operational Mastery: Oversee project pipelines, workflows, and resource allocation to deliver content on time, on budget, and above expectations.
• Emerging Tech & Optimization: Stay connected to emerging technologies, with a strong emphasis on Generative AI tools. Lead testing, learning, and scaling of viable solutions that enhance content creation and delivery.
• Stakeholder Engagement: Build strong relationships across marketing, culinary, bakery, and communications teams. Listen, collaborate, and solution-sell to meet stakeholder needs.
• Continuous Improvement: Champion a growth mindset, coach and be coachable, and drive ongoing learning and adaptation.
• Performance Analytics: Monitor content impact, analyze results, and continuously refine strategy to maximize business value.
• Space & Resource Management: Ensure the team has the tools, technology, and environment needed to thrive.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level