Creative Brand Manager

Barco Products LLC•Batavia, IL

3d•Onsite

About The Position

The Creative Brand Manager is responsible for defining, evolving, and executing the brand’s visual and verbal identity across all marketing touchpoints. This role leads creative planning, oversees content and campaign production, and partners with marketing, product, and sales teams to ensure the brand is distinctive, cohesive, and aligned with business objectives.

Requirements

Bachelor’s degree in marketing, communications, design, advertising, or a related field, or equivalent experience.
3+ years of experience in brand, creative, or marketing roles, with a portfolio demonstrating brand-building work across multiple channels.
Strong understanding of brand strategy, storytelling, and creative development processes, including working with design and copy.
Proficiency collaborating with cross-functional teams and managing multiple projects in a fast-paced environment.
Skilled in creative direction, with the ability to give actionable feedback on visual design and copywriting.
Familiarity with digital and social media best practices, including content formats, channel nuances, and performance metrics.
Experience working with or within creative agencies and managing external partners and budgets.
Strong communication, presentation, and stakeholder management skills, with the ability to influence and build consensus around brand decisions.

Responsibilities

Develop and maintain the brand strategy, positioning, and messaging framework to support overall business and marketing goals.
Lead end-to-end creative development for campaigns (from brief to concept to final assets) across channels such as digital, social, email, web, print, and events.
Own and update brand guidelines (visual identity, tone of voice, etc.) and ensure consistent application across all internal and external communications.
Collaborate with marketing, product, and sales stakeholders to translate business objectives into clear creative briefs and integrated brand campaigns.
Manage designers, copywriters, freelancers, and agencies, providing clear feedback and creative direction.
Review and approve creative assets to ensure quality, brand alignment, and adherence to timelines and budgets.
Analyze campaign performance and audience insights to refine creative strategy and optimize brand impact over time.
Champion the brand internally, educating teams on best practices and driving adoption of brand standards across the organization.