Craft/Import Brand Manager

Pepin Distributing Company•Tampa, FL

18h

About The Position

The Craft/Import Brand Manager will be responsible for managing relationships with Pepin Distributing Company’s craft/import beverage suppliers and overseeing the performance of multiple brands. This individual will play a key role in driving growth for established brands while strategically introducing and expanding new products in the market.

Requirements

3-5 years of experience in beverage brand management, preferably overseeing a portfolio of multiple suppliers.
Proficiency in Microsoft Office, with heavy focus on Excel and Power Point.
Experience with VIP/iDig and Salient systems for performance tracking, reporting, and strategic planning.
Strong communication and relationship management skills, with a demonstrated ability to work effectively with both internal teams and external suppliers.
Ability to develop and execute brand strategies, with an emphasis on supporting new-to-market brands and product growth.
Familiar with Supplier Forecasting Portals, Chain Retailer Reporting, and Shelf Set Analysis.
Strong work ethic with passion to be an industry leader at retail market.

Responsibilities

Assist Total Beverage Manager with new brand training/sampling/introduction with Sales Teams monthly.
Serve as the primary contact for craft/import beverage suppliers, building and maintaining strong, collaborative relationships.
Work closely with suppliers to align brand goals, market strategies, and annual growth objectives.
Conduct joint sales calls with all sales teams, suppliers, and PDC KAM’s.
Monitor industry trends and consumer insights to drive brand positioning and adapt strategies to maximize market impact.
Collaborate with the sales team to set targets and develop tactics for maximizing distribution and sales across non-alcoholic brands.
Provide the sales team with training and insights on brand priorities, product knowledge, and promotional strategies to support effective execution.
Utilize VIP/iDig and Salient data and market analysis to shape go-to-market strategies for new brands, identifying key distribution channels and growth opportunities.
Regularly communicate brand performance, market insights, and promotional results to suppliers, leveraging data from VIP/iDig to provide actionable insights.
Take the initiative to build a positive relationship with all retail customers and exceed their sales and service expectations.
Responsible for attending special activities (i.e. grand openings, samplings, promotions, etc.)