Country Manager - Los Angeles

Ultimate Performance•Los Angeles, CA

About The Position

Ultimate Performance is on a significant growth trajectory. Following our 2024 Private Equity acquisition, we have laid strong foundations to elevate our brand to the next stage. This includes an enhanced executive team, a global rebrand planned for January 2026, and an uncompromising focus on nurturing and developing our world-class Personal Trainers through a robust onboarding and training framework. Our ambition is bold. We are building the world’s leading personal training business, and a critical part of this next phase is appointing a USA Country Manager who matches our laser-focused standards, commercial drive, and passion for health and wellness. This is a unique “unicorn” role that requires a leader who can effortlessly operate across both analytical and creative domains, someone capable of driving robust commercial performance while also building meaningful relationships, shaping local strategy, and contributing to an elevated brand presence across the United States. The role: Based in Los Angeles, the USA Country Manager will take full ownership of translating global goals into an actionable, high-impact country strategy. Supported by central functions and specialists, you will be fully empowered to shape operational execution at a local level, ensuring our studios, teams, brand, and commercial partnerships thrive in a competitive fitness and wellness landscape. This role requires a proactive operator with strong emotional intelligence, a commercial mindset, and genuine passion for health, wellbeing, and human performance.

Requirements

Previous experience within health leisure luxury or premium brands.
Scalable mindset operationally and agile.
High emotive intelligence and lead with empathy and rigour.
Commercially forensic.
Entrepreneurial, proactive, and comfortable with autonomy
Equally creative and analytical able to move seamlessly between strategy and execution
Thrives in a fast-moving, performance-driven environment
Highly organised, detail-oriented, and adaptable

Responsibilities

Translate global commercial goals, KPIs, and studio targets into a clear, actionable US growth strategy.
Proactively identify opportunities and risks, ensuring studios are positioned for sustained success.
Present performance updates with clarity, insight, and accountability outlining results, learnings, and actions.
Drive operational excellence across all US studios, ensuring the right people are in the right roles.
Oversee performance across all US studios, with a focus on revenue growth, client experience, trainer excellence, and efficiency
Ensure consistent achievement of commercial targets through structured planning and performance management
Maintain high operational standards aligned with U.P.’s global best practices
Partner with central Finance, Marketing, HR, and Operations teams to deliver initiatives locally
Lead the expansion of U.P.’s B2B and corporate wellness presence across the US
Build trusted relationships with senior decision-makers at both local and national levels
Develop and execute a clear B2B growth strategy driving brand awareness, lead generation, and recurring revenue
Identify and activate new partnership opportunities through industry networks, events, and insight
Oversee sales and acquisition funnels from lead identification to partnership activation
Monitor B2B performance, providing forecasts, insights, and strategic recommendations
Act as a visible ambassador for U.P. within the corporate wellness and fitness ecosystem
Lead, coach, and inspire managers and teams, fostering a high-performance, values-driven culture
Demonstrate strong emotional intelligence, building trust with teams, clients, and partners
Support the development and retention of Personal Trainers in line with U.P.’s commitment to excellence
Champion accountability, standards, and a passion for client success
Build and expand partnerships across health, wellness, hospitality, and corporate sectors
Collaborate with Marketing on national and local campaigns, partnerships, and events
Use market insight to identify trends and opportunities within the US fitness landscape
Represent U.P. with credibility, authenticity, and professionalism
Balance data-driven decision-making with creative brand-building and partnership activation
Operate autonomously with full ownership of delivery, supported by central teams
Ensure strategy and execution are informed by insight, analysis, and real-world observation

Benefits

Paid Time Off (PTO): Earn one additional day of PTO per year after two years of service, up to a maximum of three extra days annually. 9 paid public holidays per year.
Health Insurance: Comprehensive coverage through the United Healthcare Select Plus PPO Gold Plan.
Parental Return to Work: We support parents returning to work, with flexible working options.
401(k) Retirement Plan: Empower your future with an employee-contributed plan designed to support your long-term financial goals.
Leadership development programmes.
Potential transfers to other global locations.
Internal mobility via The Bench (our global talent programme).
No sales targets – you coach, we handle the rest.
Compassionate leave for life's difficult moments.
24/7 mental health support (EAP access).
40% discount on UP supplements and partner brands.
Cutting-edge client training app.