Counter Sales

RIO GRANDE CO•Denver, CO

8d•Onsite

About The Position

The Counter Sales Representative – Comm Res Product Division is a key member of our Sales Team, responsible for supporting contractors, builders, and homeowners by providing expert guidance on product selection, pricing, and order coordination. This position collaborates closely with Inside and Outside Sales teams and Yard Operations to deliver seamless, professional customer experience from initial inquiry through final delivery. About Rio Grande Co. Founded in 1893, Rio Grande Co. has proudly served the Denver and Rocky Mountain region for over 132 years. What began as a fuel and feed business has grown into a trusted distributor, fabricator, and building materials resource supporting construction projects across Colorado. As a multi-generational, family-led company, members of the Peterson family – Erik, Elmer, Donald, and Bruce – have guided our growth and long-standing contribution to Colorado’s construction industry. At Rio Grande Co., we build more than structures — we build teams, careers, and futures. What sets us apart: A family-founded culture that prioritizes people and relationships A workplace grounded in safety, respect, and accountability Transparent leadership and clear expectations Investment in employee development and training A commitment to doing the right thing for our employees, customers and communities

Requirements

Minimum of 2 years’ experience in sales or customer service, preferably in the building materials or construction industry.
Excellent communication, organizational, and problem-solving skills.
Proficiency with computers and basic sales software; experience with ERP systems a plus.
Ability to multitask and prioritize effectively in a fast-paced environment.
Professional demeanor, positive attitude, and strong team orientation.

Nice To Haves

Strong knowledge of masonry, stone, stucco, rebar, and other building materials is highly preferred.
Bilingual skills (English/Spanish) are strongly preferred.
Experience with ERP systems a plus.

Responsibilities

Assist walk-in customers, phone callers, and email inquiries with product information, pricing, availability, and application.
Generate quotes, process orders, and conduct follow-up communications to ensure customer satisfaction and close sales.
Develop and maintain an in-depth knowledge of product lines, including masonry, stone, stucco, rebar, and other building materials.
Collaborate with Inside and Outside Sales Representatives to support their accounts and uphold high service standards.
Maintain showroom displays, samples, and marketing materials in a clean, organized, and up-to-date manner.
Track open orders and coordinate with Yard Operations to ensure accurate and timely deliveries.
Build long-term customer relationships through reliable communication and exceptional follow-through.
All other duties assigned.