Corporate Director of Marketing

French Lick Resort•Fairfax, VA

3d•$115 - $155•Remote

About The Position

The Corporate Director of Marketing will be responsible for supporting a portfolio of upscale and luxury hotels and their outlets, along with high-profile opening and transition hotels/outlets. We seek a creative and agile marketing generalist with strong project management skills, understanding of the full online/offline marketing mix and ability to set differentiated strategy in competitive markets who will work closely with our corporate teams, owners, hotels and agency partners to drive revenue in their portfolio. At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do! We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. We are committed to providing you with: Remote, work from home Excellent total compensation package Operational incentive plan eligibility An exceptional benefit plan for eligible associates & your family members 401K matching program for eligible associates Discounts with our Crescent managed properties in North America for you & your family members This leader will be responsible for developing marketing plans and calendars that maximize budgets/ROI, hiring/managing agency/vendor partners, presenting results, trends and insights monthly to executives and hiring/retaining/developing local talent. This role partners closely with F&B leadership to create and execute outlet marketing plans (restaurants/bars/coffee/retail/meetings and events) to drive covers and check growth. This individual will need to be incredibly organized, good at managing multiple projects/stakeholders concurrently and a confident communicator. This individual must be located in Las Vegas, NV, Chicago, IL or New York, NY and have a strong passion for/experience with upscale/luxury experiences and F&B trends.

Requirements

7-10 years' of experience working within a marketing department and/or marketing agency on upscale/luxury, lifestyle hotel brands.
Proven experience supporting field teams (sales, revenue, operations in a hospitality, retail, F&B setting).
Demonstrated experience with opening and supporting hotels, restaurants and bars.
Strong project management and organization skills.
Familiarity with B2B marketing and/or sales support, collateral and tradeshows/offers.
Ability to research competitive set and different industries and present findings to senior leaders.
Experience working with vendors and agencies, including PR and Social Media.
Able to negotiate prices and set/manage KPIs.
Significant experience developing online/offline 360-degree campaigns, implementing and tracking results.
Ability to manage budgets.
Must have strong initiative, attention to details and be quick to respond - experience working from home with minimal supervision.
Should be able to audit websites, press releases and social media to maintain brand standards throughout.

Responsibilities

Insightful and impactful monthly owner reports with data storytelling, trend and market analysis for both hotels and outlet portfolio.
Hotel and outlet marketing calendars, offer and opening playbooks for seasonal hotel/outlet activations, accurate/consistent digital storefronts, on-brand content shoots/collateral/menus and seasonal campaign execution.
Working with regional cross-functional counterparts to drive revenue for their portfolio, improve website/social media traffic and engagement and market share

Benefits

Remote, work from home
Excellent total compensation package
Operational incentive plan eligibility
An exceptional benefit plan for eligible associates & your family members
401K matching program for eligible associates
Discounts with our Crescent managed properties in North America for you & your family members
medical insurance
dental insurance
vision insurance
401(k) retirement plan
life insurance
long-term disability insurance
short-term disability insurance
paid vacation time off
paid sick time off
paid holidays annually