Corporate Director of Marketing and Revenue

GRAND PACIFIC RESORTS INC•Carlsbad, CA

1d•$120,000 - $150,000

About The Position

The Corporate Director of Marketing and Revenue is responsible for developing and executing comprehensive marketing and revenue strategies that drive brand awareness, customer engagement, and profitability across Grand Pacific Resorts’ portfolio. This role oversees digital marketing, brand management, revenue optimization, and distribution strategies to ensure alignment with organizational goals. The Director will lead cross-functional teams to deliver innovative campaigns, maximize occupancy, and enhance guest loyalty through data-driven decision-making and omni-channel marketing initiatives.

Requirements

Digital Marketing
e-Commerce
Market Segmentation
Marketing Research
Coordination
Project Management
Reporting Research and Making Recommendations
Understanding the Customer Journey
Process Improvement
Initiative
Planning
Revenue Management
Bachelor’s degree in Marketing, Business Administration, or related field required
Minimum 7–10 years in marketing and revenue management, with at least 5 years in a leadership role within hospitality or resort industry.
Speaks clearly and persuasively in positive or negative situations; Listens and asks for clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.

Nice To Haves

MBA preferred.

Responsibilities

Strategic Leadership: Develop and implement integrated marketing and revenue strategies to achieve annual business objectives and growth targets.
Revenue Management: Oversee pricing strategies, inventory controls, and distribution channels to optimize revenue and profitability.
Brand Management: Ensure consistency of brand messaging across all platforms and marketing materials.
Digital Marketing: Lead SEO, SEM, email marketing, social media, influencer partnerships, and content creation initiatives.
Campaign Development: Conceptualize and execute multi-channel campaigns that drive engagement and bookings.
Analytics & Reporting: Monitor KPIs, analyze market trends, and provide actionable insights to improve performance.
Team Leadership: Manage and mentor marketing and revenue teams, fostering collaboration and professional growth.
Vendor & Partner Relations: Negotiate and manage relationships with external agencies, influencers, and technology partners.
Budget Management: Develop and oversee marketing and revenue budgets, ensuring cost-effective strategies.
Compliance: Ensure adherence to company policies, brand standards, and regulatory requirements.
Other Duties as Assigned: Support organizational initiatives and special projects as needed.