Corporate Communications Specialist, Consultant (Govt Markets)

Blue Shield of California•Oakland, CA

About The Position

Your Role The Corporate Communication team is responsible for promoting the brand and reputation of Blue Shield of California with all audiences—internal and external. The Corporate Communications Consultant will report to the Director, Corporate Communications. In this role you will partner with the communications team, executive leadership and key stakeholders to design and implement strategic communication programs and content that create clarity, confidence and connection to our strategy and build our reputation and brand. Responsibilities Your Work In this role, you will: Be a communications lead for one or more key divisions, initiatives and/or teams within a business unit Partner with executive leadership and key stakeholders to design and implement strategic communications plans in support of Blue Shield of California priorities with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences, including employees, providers, brokers, public officials, opinion leaders, regulators, consumers and media Write, edit and disseminate and coordinates messaging on issues or programs for use by all communications representatives in the company, including talking points, FAQs, statements, news releases, blog posts, presentations, letters, alerts and other documents Establish and manage relationships with the media (reporters, editors) and social media contributors, serving as on-the-record spokesperson Promote Blue Shield messages and strategy through media relations Independently work to develop content to promote Blue Shield of California’s leadership in government markets, including Medicare, Individual & Family Plans, and Medi-Cal (Blue Shield of California Promise Health Plan). This will be achieved through communications strategies and stories in traditional and new media channels to reach our members, the general public, employees, key influencers, industry and stakeholder groups Develop and implement comprehensive external and internal communications plans in support of the company’s strategic priorities in Government Markets, with the goal of establishing and maintaining a favorable corporate reputation with our audiences, including media, community-based organizations, public officials and health plan members Have direct experience with senior executives' engagement in media and social media strategy and content, including on-site support at executive speaking events Develop executive visibility plans including social media content Implement social media strategy and content in support of Government Markets priorities and strategic business goals Qualifications Your Knowledge and Experience Requires a college degree or equivalent experience Requires minimum of 7 years of prior relevant experience in communications, public relations or related business field Requires excellent analytical and problem-solving skills Requires excellent written and verbal communications skills Requires one to be a team player with strong leadership qualities and is action oriented with a sense of urgency to achieve individual and team goals Requires one to be able to work on projects under deadline pressure to deliver well-written, accurate and compelling content Requires strong knowledge and experience with social media Requires strong interest in the ability to create thoughtful, original content Requires experience working with the media Healthcare industry experience is preferred

Requirements

Requires a college degree or equivalent experience
Requires minimum of 7 years of prior relevant experience in communications, public relations or related business field
Requires excellent analytical and problem-solving skills
Requires excellent written and verbal communications skills
Requires one to be a team player with strong leadership qualities and is action oriented with a sense of urgency to achieve individual and team goals
Requires one to be able to work on projects under deadline pressure to deliver well-written, accurate and compelling content
Requires strong knowledge and experience with social media
Requires strong interest in the ability to create thoughtful, original content
Requires experience working with the media

Nice To Haves

Healthcare industry experience is preferred

Responsibilities

Be a communications lead for one or more key divisions, initiatives and/or teams within a business unit
Partner with executive leadership and key stakeholders to design and implement strategic communications plans in support of Blue Shield of California priorities with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences, including employees, providers, brokers, public officials, opinion leaders, regulators, consumers and media
Write, edit and disseminate and coordinates messaging on issues or programs for use by all communications representatives in the company, including talking points, FAQs, statements, news releases, blog posts, presentations, letters, alerts and other documents
Establish and manage relationships with the media (reporters, editors) and social media contributors, serving as on-the-record spokesperson
Promote Blue Shield messages and strategy through media relations
Independently work to develop content to promote Blue Shield of California’s leadership in government markets, including Medicare, Individual & Family Plans, and Medi-Cal (Blue Shield of California Promise Health Plan). This will be achieved through communications strategies and stories in traditional and new media channels to reach our members, the general public, employees, key influencers, industry and stakeholder groups
Develop and implement comprehensive external and internal communications plans in support of the company’s strategic priorities in Government Markets, with the goal of establishing and maintaining a favorable corporate reputation with our audiences, including media, community-based organizations, public officials and health plan members
Have direct experience with senior executives' engagement in media and social media strategy and content, including on-site support at executive speaking events
Develop executive visibility plans including social media content
Implement social media strategy and content in support of Government Markets priorities and strategic business goals