Copywriter | Brand Marketing

Johnson Health Tech Companies•Cottage Grove, WI

About The Position

Under the direction of the Associate Director of Brand Marketing, the Copywriter is responsible for setting the overall content strategy, messaging tone, and creation of copy for print and digital marketing materials supporting our consumer retail fitness & wellness brands: Johnson Fitness & Wellness, Matrix Home Fitness, Vision Home Fitness, Johnson Commercial Fitness, and Massage Chair HQ. Specific duties include content development for websites, print collateral, video scripts, performance marketing, blogs, and brand guidelines. You will work closely with the marketing, sales and product teams to understand brand and product positioning, channel needs and deliver messaging strategies and content that elevates our marketing collateral and drive results. This is a non-supervisory position.

Requirements

Bachelor's Degree required in English, Communications, or Journalism required
Minimum of 3+ years of experience as a copywriter required
Content generation for use in various types of consumer-facing print and digital marketing materials
Script writing and concept creation
Awareness of SEO / GEO writing best practices
Understanding of digital marketing channels and messaging best practices (Meta, Google, e-mail, etc.)
Proficiency using generative AI tools as part of the creative workflow (ideation, iteration – not final output). Demonstrates strong editorial judgement to identify when AI content is OK to use and when we need to create original content.
Ability to work with a variety of stakeholders to inform/produce content and content strategies
Strong proofreading skills and grammar best practices
Mac or PC based: Microsoft Word, Excel and PowerPoint required
Intense attention to detail and editing
Up to 5% domestic travel

Nice To Haves

Agency experience is a plus
Experience with fitness or wellness-related content development is a major plus

Responsibilities

Participate in internal brainstorming sessions, bringing energy and creativity
Develop tone, style, voice for all branded marketing materials
Takes an active role in working on concept development, refinement and editing of marketing collateral
Collaborate with stakeholders to identify and execute message testing opportunities
Ensure consistency in brand messaging and across all customer touchpoints
Develop messaging strategies that consider all touchpoints and effectively move consumers through the path to purchase
Produce copy for multiple branded e-commerce website properties
Write blog posts for multiple website properties that improve SEO and showcase expertise.
Continuous improvement of website content to support e-commerce performance goals, generative AI engine optimization and SEO
Produce copy for social media posts, stories, and campaigns to increase brand awareness and engagement
Work with Creative and Performance Marketing teams to build engaging e-mail content strategies and campaigns
Lead message concepting and scripting for online video and linear TV campaign spots
Provide copy as requested to support other paid, earned and owned marketing outreach such as search marketing, affiliate content requests and other misc opportunities.
Have a solid understanding of customer journey mapping and AB testing to experiment with adapting core ideas for different formats and target audiences.
Develop product positioning, feature/benefit content and product training material to support product strategies
Elevate the brand and product presence at retail through effective messaging strategies for point-of-purchase materials and store graphics.
Support B2B sales materials, email and blog copy development for Johnson Commercial Fitness division.
Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines.
Coordinate with internal stakeholders including creative designers, website management team, media buyers, brand managers and store marketing leads to gather requirements and feedback.
Manage projects and streamline workflows using existing processes. Support new process opportunities.
Support copywriting and editing for press releases as needed.
Technical product writing and proofing
Assist marketing, sales and product teams with developing and editing PowerPoint presentation content
Other projects as needed