Copywriter

Roblox • San Mateo, CA

1d • $116,470 - $146,720 • Hybrid

About The Position

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Roblox is looking for a conceptually driven Copywriter to join our Plus Brand Creative team and help shape how the brand shows up across social platforms. In this role, you’ll develop platform-native ideas and messaging that celebrate the creativity of the Roblox community and the millions who play, create, and connect every day.
You’ll concept and write content designed specifically for platforms like Instagram, TikTok, and YouTube—crafting ideas that feel culturally relevant, community-driven, and unmistakably Roblox. From creator highlights to product launches and cultural moments, you’ll combine strong storytelling instincts with a deep understanding of how audiences engage in-feed.
This hands-on role requires sharp creative thinking, fluency in internet culture, and the ability to move quickly while maintaining a high bar for voice and clarity.

Requirements

• 4+ years of experience in copywriting, ideally focused on social or digital content.
• A portfolio showing strong conceptual thinking and social-first writing.
• Excellent instincts for concise, attention-grabbing copy.
• Deep familiarity with platforms like Instagram, TikTok, and YouTube.
• Experience collaborating with art directors and designers on creative concepts.
• Ability to balance speed and craft in a fast-paced environment.
• Strong communication and presentation skills.
• Passion for Roblox, its creator community, and gaming culture.

Responsibilities

• Concept and write social-first ideas across Roblox’s social channels.
• Craft copy for short-form video, captions, scripts, carousels, and community-driven content.
• Partner closely with art directors, motion designers, and marketers to develop engaging social storytelling.
• Translate launches, campaigns, and community moments into compelling social content.
• Help evolve Roblox’s social voice while maintaining brand consistency.
• Stay attuned to platform trends and creator culture to identify timely content opportunities.
• Present creative concepts clearly to internal teams and stakeholders.
• Lead copy development from concept through final delivery.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed