Copywriter

University of Arkansas • Fayetteville, NC

3d • $25 - $30

About The Position

The Copywriter will be responsible for creating compelling, SEO-optimized copy across multiple channels, developing press releases and email newsletter content, and crafting persuasive marketing materials that align with brand voice and search engine best practices. In addition, the Copywriter will collaborate with the marketing team and internal stakeholders to ensure consistent messaging, optimize content for search visibility, and analyze content performance to drive continuous improvement.

Requirements

• Associate’s degree in Communications, Marketing, Journalism, English or a closely related field OR 2+ years of related work experience
• 1+ years of demonstrated experience in writing and editing, particularly press releases and digital content creation
• Demonstrated experience with email marketing campaigns
• Proficiency with MS Office and basic understanding of web analytics

Nice To Haves

• Bachelor’s degree in Communications, Marketing, Journalism, English or a closely related field
• Experience in a digital marketing or copywriting role within a higher education institution
• Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, or similar platforms
• Basic familiarity with content management systems for content updates
• Experience working in project management software, such as ClickUp, Asana, or Trello
• Experience with email marketing platforms such as Axios, Mailchimp, Constant Contact, HubSpot, or similar software
• Knowledge of HTML/CSS basics and familiarity with web development principles
• Strong understanding and knowledge of SEO principles, keyword research, and on-page optimization techniques
• Proficiency in creating persuasive, conversion-focused copy that drives user action
• Understanding and knowledge of user experience (UX) principles and how copy impacts website usability
• Knowledge of email marketing best practices
• Knowledge of best practices in press release writing and digital content strategy
• Strong analytical skills to measure content effectiveness and ROI across digital channels
• Exceptional writing skills with the ability to adapt tone and style for different digital audiences and platforms
• Ability to work independently, manage multiple digital projects simultaneously, and meet tight deadlines
• Creative problem-solving abilities and innovative thinking for digital content challenges
• Strong editing and proofreading abilities with attention to detail and brand consistency
• Experience with web analytics tools and ability to interpret performance data to inform content strategy

Responsibilities

• Drafting, editing, and submitting press releases to University Relations for local, regional, and national media outlets about initiatives, accomplishments, and developments at the college
• Authoring content for distribution for the monthly alumni email newsletter highlighting programs, student and alumni spotlights and achievements, incorporating SEO best practices and engagement optimization
• Creating SEO-optimized web copy, landing pages, and blog content that improves search rankings and drives organic traffic to the college's digital properties
• Writing compelling copy for digital advertising campaigns and promotional materials for online platforms
• Conducting keyword research and implementing SEO best practices to enhance content discoverability and search engine performance across all written materials
• Tracking and reporting on email engagement metrics and digital content performance via analytics tools
• Collaborating on content strategy development and maintaining a consistent brand voice across all digital and traditional communication touchpoints
• Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Benefits

• university contributions to health, dental, life and disability insurance
• tuition waivers for employees and their families
• 12 official holidays
• immediate leave accrual
• a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: Associate degree
• Number of Employees: 5,001-10,000 employees