COPYWRITER

FOOT LEVELERS INC • Roanoke, VA

2d • Onsite

About The Position

Foot Levelers is the world’s leading provider of custom orthotics and wellness solutions, serving healthcare professionals and patients globally. The company is rooted in education, innovation, and practitioner partnership, with a mission to improve quality of life through whole-body wellness.

The copywriter is responsible for developing clear, compelling, and on-brand copy that supports Foot Levelers marketing and communication goals. This role focuses on execution with growing strategic input, translating complex health and wellness concepts into accessible, engaging messaging across digital and print channels. The Copywriter will create content primarily for a B2B audience while occasionally developing messaging that reaches end consumers within a B2B2C context.

Requirements

• Bachelor’s degree in Marketing, Communications, English, Journalism, or related field
• 3+ years of professional copywriting experience (in-house or agency)
• Strong writing, editing, and proofreading skills with attention to detail
• Ability to adapt tone and style across channels and audiences
• Working knowledge of SEO and digital content best practices
• Strong collaboration, organization, and time-management skills

Nice To Haves

• Experience in healthcare, wellness, or practitioner-focused industries
• Familiarity with performance metrics and basic A/B testing concepts
• Experience supporting integrated marketing or campaign-based work

Responsibilities

• Write and edit high-quality copy for websites, email campaigns, product materials, social media, ads, and print assets; review and refine healthcare professional editorials to ensure clarity, accuracy, and alignment with brand and regulatory guidelines
• Apply and consistently maintain Foot Levelers’ brand voice, tone, and messaging standards
• Collaborate closely with marketing, design, product, and sales teams to support campaigns and initiatives
• Conduct research on products, audiences, and industry trends to inform messaging
• Optimize content for SEO and readability while preserving clarity and credibility
• Incorporate feedback efficiently and manage multiple projects with competing deadlines

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees