Copywriter

FXI•Red Bank, NJ

28d•Hybrid

About The Position

We are looking for a creative marketing writer who knows how to stop the scroll and spark a sale. You will craft product and advertising copy that connects, converts, and cuts through the clutter. You can explain complex technologies with clear, benefit-driven communication—bringing products to life with messaging that resonates. Strategic thinking is second nature: you understand brand, collection, and product positioning, while maintaining a consistent voice across every touchpoint. From packaging and product pages to social posts, video scripts and sales decks, you write with the appropriate audience in mind. You thrive in a collaborative environment, gathering insights from cross-functional teams and guiding content through reviews and approvals with ease. If you love words, strategy, and storytelling that sells, we want to hear from you.

Requirements

Minimum of 3 years of writing experience for brick-and-mortar retail and ecom
Bachelor’s degree in marketing, advertising, communications, or related field
Excellent at grasping brand strategy and voice, to write succinctly and effectively in today’s digital selling environment
Success working closely and collaboratively with cross-functional team members
Proven experience working with creatives and consumer insights to tell a product story
Familiarity with AI writing tools and prompt writing to facilitate workflow while maintaining accuracy and brand differentiation
Demonstrated ability to multi-task, manage and prioritize multiple projects
Attention to detail within a product and across platforms, for coherent communication and error-free copy

Nice To Haves

Technical writing and/or corporate communication experience a plus

Responsibilities

Write product copy for retail packaging, ecommerce product assets, product concepts, marketing collateral (such as in-pack brochures), and social posts as needed
Collaborate with cross-functional teams to gather consumer insights, product details and creative feedback
Hand off copy to the creative team and collaborate during the creative process to optimize copy from reviews through final approval
Brainstorm product names or lead name ideation sessions
Research the technical properties and benefits of products, as needed
Respond to feedback in a timely manner, and maintain flexibility to meet fast or changing timelines and projects
Update copy decks to reflect final commercialized packaging
Manage translations for international projects
Organize copy decks on internal SharePoint site
Proofread all content/packaging for errors prior to final release