Copywriter (Part-time Contractor)
About The Position
Now Optics is a leader in the eye care industry, with its retail brand, Stanton Optical, being among the fastest-growing, full-service retail optical centers nationwide. The company consistently ranks among the largest optical retailers in the country and continues to expand its retail footprint with over 300 corporate and franchise locations. Now Optics is dedicated to delivering affordable eye care services and providing a fast and friendly customer experience, fostering a positive and cohesive culture where everyone contributes to common goals and values. Their vision is to modernize the eye care experience for all people, and their mission is to make eye care easy. The company's values, iCARE, stand for Integrity, Collaboration, Accountability, Respect, and Empowerment. The Part-time Copywriter (Contractor) will be responsible for writing, editing, and creating compelling digital content that resonates with customer needs and aligns with Stanton Optical's brand voice and tone. Reporting to the Senior Copywriter, this role will focus on crafting engaging, optimized copy for various digital platforms, including SEO, AEO, GEO-targeted content, Google Ads, Email, and YouTube Ads. The ideal candidate should be comfortable leveraging AI-assisted tools to enhance efficiency without compromising quality or brand voice. This position requires a strong understanding of digital copywriting best practices, exceptional proofreading skills, and the ability to adapt to established brand guidelines.
Requirements
- Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
- 5+ years of experience in digital copywriting, preferably within retail, healthcare, or a similar industry.
- Portfolio showcasing a range of digital copy, including SEO-optimized content, paid media, and social media campaigns.
- Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting.
- Exceptional proofreading and editing skills with a keen eye for detail.
- Experience writing for Google Ads, YouTube Ads, and other paid media platforms.
- Ability to adapt to established brand voice and tone across various campaigns.
Nice To Haves
- Experience in the optical industry is a plus.
- Familiarity with content management systems (CMS) and project management tools like Asana is a plus.
Responsibilities
- Write clear and engaging copy for digital marketing channels, including: Social media, email campaigns, and web content
- Google Ads, PMax, YouTube Ads, and other paid media platforms
- SEO, AEO, and GEO-targeted content to improve visibility and relevance
- Edit and proofread marketing materials to ensure accuracy, clarity, and adherence to brand voice and tone.
- Collaborate with the Senior Copywriter and cross-functional teams to deliver cohesive, impactful campaigns.
- Research to develop subject matter expertise or ability to interview the expert to develop needed content
- Stay current with digital marketing trends, best practices, and emerging tools to enhance copy performance.
- Develop a deep understanding of customer needs and create content that connects with their desires and lifestyles.
- Contribute to brainstorming sessions and creative ideation for campaigns and projects.
- Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.
- Recommend and test copy to continuously refine messaging for optimal results.
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What This Job Offers
Job Type
Part-time
Career Level
Senior
Number of Employees
501-1,000 employees
