At Finance of America, we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our unique range of reverse mortgages allow homeowners 55+ to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals, we provide the financial flexibility they need to move forward with confidence. Finance of America is guided by five values: We are customer obsessed, they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter. To learn more about us, visit www.financeofamerica.com Purpose of Role Responsible for developing performance-focused copy for paid media channels including social, streaming/CTV, search, display, and affiliate. Collaborates with performance creative director and paid media team to translate data insights into creative assets that drive conversions. Concepts and writes for video and static campaigns, maintains consistent messaging across platforms, and partners with creative, web/dev, and media buying teams to continuously optimize results.