Copywriter, Performance Creative - Temporary Worker

dentsu•New York, NY

19h

About The Position

Dentsu Creative is a global creative agency network focused on unlocking exponential growth for clients through Transformative Creativity, positively impacting people, businesses, and society. Established in June 2022, Dentsu Creative integrates with dentsu's Media and CXM businesses across over 145 countries to offer Integrated Growth Solutions. The agency is seeking a Part-Time, Temporary Copywriter to join its Performance Creative team. This role involves creating performance-driven work for digital and social direct response channels, ensuring client branding requirements are met. The Copywriter will report to the Creative Director, Performance Creative.

Requirements

2 years minimum copywriting experience in creative advertising and performance creative
Must have solid copy, concepting and content skills.
Must have experience with paid ads, banners, display ads, landing pages, OLV, and email.

Nice To Haves

Figma, experience working with clients in a regulated industry a plus.

Responsibilities

You will create conceptual yet performance-driven work, such as paid and organic social, display, email, OLV, and landing pages while satisfying the branding requirements of our clients.
You will develop on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences, across channels.
You will partner with our teams to create concepts that enhance response strategies and achieve client goals.
You will apply audience insights, strategic frameworks, and direct response best practices to your work.
You understand unique audiences and create content that is relevant to each.
You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
You will present work both internally and to our clients while building client relationships.