Copywriter - eCommerce & DTC Marketing

BIOptimizers

157d • $70,000 - $85,000

About The Position

At BiOptimizers, our mission is to move people from baseline health to peak biological performance. Rooted in scientific rigor, we design supplements and experiences that empower individuals to excel. Our remote-first team collaborates cross-functionally, blending innovation with results to magnify human potential. As a Copywriter - eCommerce & DTC Marketing, you will support the core marketing team supporting the Direct-to-Consumer (DTC) and eCommerce functions. The ideal candidate should have a strong history of creating effective copy for different digital channels. They should excel in performance marketing, retention strategies, and promotional campaigns. Experience in the health and wellness industry, particularly in supplements, holds great value.

Requirements

• 5+ years of copywriting experience with a focus on eCommerce and DTC brands.
• Proven expertise in performance marketing copy with demonstrable results in ROAS improvement.
• Strong background in retention marketing, including email marketing automation and customer lifecycle campaigns.
• Experience with SMS marketing campaigns and best practices for mobile-first copy.
• A portfolio demonstrating successful promotional campaigns that drove significant revenue growth.
• Strong grasp of consumer psychology and persuasion techniques.
• Data-driven mindset with the ability to interpret analytics and adjust copy strategy accordingly.
• Experience with A/B testing methodologies and conversion rate optimization.

Nice To Haves

• Health and wellness industry experience, particularly in dietary supplements, vitamins, or nutraceuticals.
• A general understanding of FDA regulations and compliance requirements for health-related marketing claims.
• Experience writing for subscription-based business models.
• Knowledge of SEO best practices for eCommerce content.
• Experience with user-generated content campaigns and influencer marketing copy.

Responsibilities

• Write engaging ads that boost conversions on social media, like Facebook, Instagram, and TikTok.
• Optimize for Google Ads and display ads, focusing on driving customer acquisition and boosting ROI.
• Create engaging email campaigns including a welcome series, abandoned cart reminders, post-purchase messages, and loyalty program updates.
• Write concise, action-oriented SMS campaigns that drive engagement and conversions.
• Craft compelling copy for seasonal promotions, product launches, flash sales, and limited-time offers across all marketing channels.
• Write persuasive product descriptions that highlight benefits, address customer pain points, and drive purchasing decisions.
• Create optimized landing page copy that aligns with campaign objectives and maximizes conversion rates.
• Test copy variations and course-correct based on performance data.
• Keep a steady brand voice and message at all customer touchpoints, adjusting the tone for different channels and audiences.

Benefits

• Annual Salary Range: $70,000-$85,000 USD.
• Fully remote position with flexible work arrangements.
• Standard collaboration window from 9:00 AM – 5:00 PM EST for meetings and team syncs.

What This Job Offers

• Job Type: Full-time
• Number of Employees: 11-50 employees