Copywriter and Campaign Specialist

Yoli LLC•Salt Lake City, UT

About The Position

Yoli is looking for a Marketing Communications Copywriter who can turn big ideas into high-impact campaigns. This is a hands-on role for a creative thinker and doer who understands wellness, believes in the power of measurable transformation, and knows how to communicate with both customers and Brand Partners. You will own messaging across email, social, video, web, print, and paid channels, helping bring Yoli launches, promotions, and stories to life. This role is not just about writing. It is about conceptualizing campaigns, building them in Klaviyo, and collaborating with designers and video teams to execute quickly and beautifully. If you love wellness, storytelling, network marketing, and using modern tools including AI to work smarter and faster, this role was built for you.

Requirements

A creative storyteller who also loves execution
Fluent in network marketing or direct selling and understands how to speak to both customers and Brand Partners
Comfortable owning campaigns from idea through launch
Excited by wellness and genuinely interested in how products can change lives
Organized, fast-moving, and energized by collaboration
Curious, adaptable, and always looking for better ways to work
3 to 5 years of experience in copywriting or marketing communications
Hands-on experience building email campaigns and flows in Klaviyo
Strong writing, editing, and conceptual thinking skills
Experience writing across multiple channels
Comfort working in a fast-paced, creative environment
Writing samples or portfolio that show campaign-level thinking

Nice To Haves

Experience in health and wellness or network marketing
Experience using AI tools to support creative work

Responsibilities

Concept, write, and execute marketing campaigns for product launches, promotions, incentives, and evergreen programs
Create messaging frameworks that translate strategy into clear, compelling stories
Own copy across email, social, video, web, print, and ads
Write, build, and launch email campaigns and automated flows in Klaviyo
Create onboarding, cart abandonment, post-purchase, retention, and reactivation flows
Segment audiences and tailor messaging for customers and Brand Partners
Write high-performing copy for emails, landing pages, social posts, ads, video scripts, and product materials
Adapt voice and messaging by audience, channel, and objective while staying true to the Yoli brand
Work closely with designers, videographers, and digital marketers to bring ideas to life
Provide creative direction that helps visual and video assets shine
Partner cross-functionally to ensure accuracy, alignment, and compliance
Use AI tools to accelerate ideation, drafting, testing, and refinement
Leverage tools and systems to improve productivity and creative output