Coordinator, Programmatic

DEPT®

4h•$50,000 - $60,000•Remote

About The Position

As an Account Coordinator, Programmatic, your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations. Account Coordinator, Programmatic will become responsible for 2-3 accounts and will learn DEPT®’s best practices for Programmatic Buying while gaining the foundational skills necessary to progress into more advanced roles that will expand on the breadth and depth of knowledge.

Requirements

0 - 6 months of programmatic marketing experience
Strong analytical and reporting skills and knowledge of Microsoft Excel / Google Sheets
Strong time-management skills and the ability to prioritize to deliver multiple tasks on time
Strong written and verbal communication skills
Proficiency in Excel/Sheets: Demonstrate proficiency in using essential spreadsheet functions and formulas including, but not limited to: sorting, filters, vlookup, concatenate, pivot tables, text to columns, conditional formatting
Demonstrate an understanding of how to take advantage of these functions and formulas when performing tasks (ex: ad customization uses concatenation and length formulas) with limited oversight needed. Accuracy is critical, and Account Coordinators will need to QA their work to ensure accurate data is being relayed to the rest of the team and clients.
Proficiency in Programmatic: Ability to: Pull reports at various levels along with the desired columns/metrics and understand the data/results.
Leverage The Trade Desk, Amazon or another DSP to pull and schedule reports for analysis; identifying trends and developing client reporting summaries
Update, monitor, and communicate daily budget pacing and high level performance, including flagging variations or anomalies. Leverages Qontrol (DEPT®’s proprietary automated reporting suite) to create efficiencies and set up live alerts.
Organize large volumes of data for insights and strategic storytelling in Excel and/or Google Sheets. Comfort with functions and formulas include but are not limited to; sorting, filters, vlookup, concatenate, pivot tables, text to columns, and conditional formatting.
Understand relevant media metrics, how to calculate them, and articulate their relationship to each other. Possess a high level understanding of the different optimization levers to pull to surpass benchmark KPI’s
Support creative trafficking across programmatic campaigns by coordinating asset intake, ensuring correct ad specifications, and managing timely uploads and QA within DSP platforms to ensure accurate campaign execution and launch readiness.

Nice To Haves

You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space
You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
A desire to stay current with the latest marketing trends

Responsibilities

Running and formatting performance reports
Implementing account tasks and optimizations
Building and uploading campaigns
Participating in and taking notes during internal syncs, client meetings, and presentations
Pull reports at various levels along with the desired columns/metrics and understand the data/results.
Leverage The Trade Desk, Amazon or another DSP to pull and schedule reports for analysis; identifying trends and developing client reporting summaries
Update, monitor, and communicate daily budget pacing and high level performance, including flagging variations or anomalies. Leverages Qontrol (DEPT®’s proprietary automated reporting suite) to create efficiencies and set up live alerts.
Organize large volumes of data for insights and strategic storytelling in Excel and/or Google Sheets. Comfort with functions and formulas include but are not limited to; sorting, filters, vlookup, concatenate, pivot tables, text to columns, and conditional formatting.
Understand relevant media metrics, how to calculate them, and articulate their relationship to each other. Possess a high level understanding of the different optimization levers to pull to surpass benchmark KPI’s
Support creative trafficking across programmatic campaigns by coordinating asset intake, ensuring correct ad specifications, and managing timely uploads and QA within DSP platforms to ensure accurate campaign execution and launch readiness.
Develop suggestions on activation strategy around campaign builds, overall themes, hierarchy, audiences, parameters, and ads
Create and edit campaigns and audiences in DSPs with oversight and mentorship
Implement scheduled and ad hoc tasks delegated by direct manager and/or colleagues
Follow mandatory QA process to completion
Grow a thorough understanding of programmatic, constantly embodying a “forever student” mentality. Participate in programmatic trainings by asking questions, contributing ideas, and leaning into relationship with agency partners