Coordinator, Digital & Social Media Marketing (54761)
About The Position
The Coordinator, Digital & Social Media Marketing is responsible for the oversight of all the Memphis Redbirds website assets, social media accounts and e-mail blasts, as well as playing a role in marketing strategy decisions and execution regarding paid digital and social media advertising budgets. This position will report to and work closely with the Director, Marketing in developing a digital marketing strategy, including Redbirds web assets and external marketing spends. The Coordinator, Digital & Social Media Marketing will also play a role in internal project management.
Requirements
- Website management experience
- Google Analytics and Google Ads certification
- Experience developing and executing digital marketing strategies
- Knowledge and experience using Adobe Creative Cloud
- Graphic design & other content creation experience
- Experience in using MailChimp, Constant Contact or other email marketing platforms
Responsibilities
- Oversight and management of all Memphis Redbirds web assets.
- Strategic oversight of all Memphis Redbirds social media accounts with a focus on growth & engagement through the creation of unique content.
- Build e-mail marketing and other digital campaign schedules to enhance data collection and database growth.
- Work closely with department leaders to curate and maintain website content, including Ticketing, Partnerships, Events, Foundation, Team Store, etc.
- Plan, coordinate, and execute changes to website content and images.
- Monitor and track the progress of social media and other digital campaigns. This includes monitoring and analyzing web analytics and searching for trends in the customer experience.
- Review and assess content to ensure conformance with platform requirements, title tags, meta descriptions, and other SEO best practices.
- Ensure the website is following SEO best practices and make suggestions for improvement.
- Monitor other MiLB websites for changes, features, and functionality that we may want to implement ourselves.
- Assist in developing a full digital marketing strategy, including paid social media, SEM, programmatic/display ads, and other external advertising spends.
- Assistance with internal project management.
- Provide support for targeted email marketing campaigns, including graphic design, copywriting, and testing/sending marketing emails.
- Other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
