Coord I Digital Content

St. Elizabeth Healthcare • Erlanger, KY

5d

About The Position

The Coordinator, Marketing Content and CRM (Customer Relationship Management) supports systemwide marketing priorities by coordinating and executing CRM communications, search engine marketing and related content initiatives—including Healthy Headlines/Content Hub features, patient testimonials, and service line campaigns—across email, text, and Epic Cheers Campaigns/MyChart. Collaborating with Marketing and Communications partners, clinical teams, and vendors, this role helps plan, write, build, and deploy on-brand, compliant messaging and uses performance insights to continuously optimize engagement. Demonstrate respect, dignity, kindness and empathy in each encounter with all patients, families, visitors and other employees regardless of cultural background.

Requirements

• Bachelor’s degree in communications, marketing, public relations or related field
• The role requires an influential, proactive, strategic thinker who understands business, brands and research.
• A successful candidate: Must have a strong understanding of project management, consumer journeys and digital content.
• Must have strong skills in writing, rewriting, editing, proofreading and managing content to ensure deadlines are met.
• In addition, needs to have a keen eye for detail in text and content layout.
• Knowledge of e-mail and text-based marketing and familiarity of performance marketing support, including contact information capture in online form.
• Knowledge of web content best practices, including SEO and accessibility guidelines.
• Must have strong computer skillset and content software/platform skillset: Word, Excel, OneNote, Canva, Constant Contact (or similar email marketing tool) and WordPress.
• Should be well-organized and detail-oriented, able to work independently and prioritize and able to thrive in a fast-paced, deadline-focused environment.
• Possess a strong work ethic and take pride in the quality of their work.
• Minimum 1 year in marketing or related field.

Responsibilities

• CRM Marketing Leads the coordination and execution of external CRM marketing (email, text, digital screens and Cheers Campaigns notifications), including audience targeting/segmentation, build and deployment, and performance optimization.
• Publishes a monthly systemwide eNewsletter and translates service line marketing requests into CRM tactics across supported channels.
• Develops and implements CRM messaging, including intake of requirements and partnering with clinical teams for accurate, compliant language across patient communications.
• Supports database, PHI/PII and privacy initiatives in partnership with Legal, Information Systems and vendors.
• Manages CRM contact lists, partnering with departments across the system (e.g., volunteer services, human resources and foundation) to stay within budgeted contact allocation.
• Manages digital screen content for facilities and PC, including template updates and upload of approved content.
• Partners with third-party vendors to execute CRM marketing requests, including briefing, template setup, deployment and reporting/analytics.
• Content Development Develops and updates patient-facing digital content that supports system priorities and campaign needs; researches, writes, and edits content for web, blogs, social, video, and CRM-linked assets.
• Guides content optimization for priority growth areas by identifying content gaps and opportunities, applying SEO/AEO/GEO best practices, and using optimization tools to inform recommendations and updates.
• Partners with subject matter experts and internal stakeholders to gather inputs, translate complex topics into clear patient-friendly messaging, and coordinate review/approvals.
• Supports digital video production efforts, including scripting support, storyboarding input, feedback routing, and activation elements. This includes our Physician Storytelling series, Rounding with Patients testimonials, and specialized key service line content.
• Content Project Management Responsible for the daily coordination of digital content assets and timelines, including content calendar and project management tools tied to service line marketing plans and system CRM, creation and upkeep of program governance and adoption documents to ensure consistent system-wide use of CRM and website platforms.
• Help lead thinking for how to use and draft content across the consumer journey with an expert lens in digital marketing and online content.
• Partner cross-functionally outside the department as needed – e.g., finance, IS.
• Content Strategy & Vendor Coordination Integral member of the Marketing team to help deliver and execute plans across the digital ecosystem, coordinating with service lines, clinical teams, internal communications, PR, advertising (digital and offline) strategies.
• Helps lead thinking on content ideas and asset library available for social media, paid advertising and website.
• Provide executional support on web platforms.
• Partner closely with the rest of the Marketing Media team.
• Maintain relationships with outside content production vendors and coordinate budget tracking of work completed.
• Continually assess and drive improvement and efficiencies with all St. Elizabeth partners (including content production agency of record).
• Track and provide analytics for marketing performance metrics.
• Miscellaneous Performs other duties as assigned.
• Assumes responsibility for special assignments, particularly during crisis or special events.

Benefits

• Competitive pay and comprehensive health coverage within the first 30 days.
• Generous paid time off and flexible work schedules
• Retirement savings with employer match
• Tuition reimbursement and professional development opportunities
• Wellness, mental health, and recognition programs
• Career advancement through mentorship and internal mobility

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees