Conversion Lead (DTC) - Demand Generation

EyePromise•Blue Bell, PA

3d•Remote

About The Position

EyePromise is building a modern growth engine where demand generation and conversion operate in sync to drive efficient, high-quality revenue. The Conversion Lead (DTC) is responsible for owning and improving the performance of the DTC funnel - ensuring traffic converts efficiently into revenue. Reporting into the Growth Manager (DTC), this role focuses on conversion rate (CVR), revenue per visit (RPV), and funnel performance, working across site experience, testing, and optimization. You will operate as the owner of the on-site experience and conversion engine, ensuring demand translates into revenue.

Requirements

3-5 years experience in CRO, eCommerce, or DTC optimization roles
Strong understanding of conversion funnels and user behavior
Experience with A/B testing tools and experimentation frameworks
Experience working with Shopify or similar eCommerce platforms
Strong analytical mindset with ability to translate data into action
Comfortable working cross-functionally with growth, dev, and content teams
Experience in subscription-based or lifecycle-driven businesses
Familiarity with tools like Google Analytics, Optimizely, etc.

Nice To Haves

Preferred experience in consumer health, supplements, or regulated categories

Responsibilities

Own Conversion Performance
Own DTC conversion metrics, including: Conversion rate (CVR) Revenue per visit (RPV) Funnel drop-off rates
Identify opportunities to improve conversion across the full funnel
Drive CRO Strategy & Testing
Build and manage the conversion optimization roadmap
Prioritize tests based on impact and effort
Design and execute A/B tests across: PDPs Landing pages Checkout
Ensure a consistent cadence of testing and learning
Site Experience & Funnel Optimization
Own key elements of the on-site experience, including: PDP structure and content hierarchy Product bundling and cross-sell presentation Checkout flow and friction reduction
Identify and remove friction points across the funnel
Execution with dComm & Dev Teams
Work with dComm / development teams to: Implement site changes and experiments QA and validate updates before launch Ensure changes are executed correctly and perform as expected
Performance Monitoring & Insights
Monitor site and funnel performance daily
Analyze test results and translate into actionable insights
Identify root causes of performance shifts (positive or negative)
Cross-Functional Collaboration
Partner with: Growth Manager (ensure traffic quality aligns with conversion readiness) Innovation / Portfolio team (optimize how products and bundles show up) CX & CLV (align with lifecycle and subscription flows) Creator & Medical Credibility (ensure content supports conversion)
Performance Tracking & Reporting
Conversion rate (CVR) improvement
Revenue per visit (RPV) growth
A/B test velocity and win rate
Funnel drop-off reduction
Checkout completion rate