Content Writer

American Equity Investment Life Holding • West Des Moines, IA

257d

About The Position

At American Equity we offer leading annuity products that help empower our clients to fulfill their needs and wants in retirement. Our success comes from hiring high-energy individuals who embody the beliefs that drive our unique culture. We currently fund over half a million retirements nationwide, and have been headquartered in West Des Moines, Iowa, for over twenty-five years with satellite offices in Charlotte, NC and New York, NY. The Content Writer Financial Services is responsible for creating, curating, and managing high-quality content focused on annuities, retirement planning, and financial products. The ideal candidate will have a strong understanding of the financial services industry, specifically annuities, and a knack for translating complex financial concepts into engaging, easy-to-understand content for a variety of audiences.

Requirements

• Bachelor's degree (B.A.) from four-year College or university; or one (1) year of related experience and/or training; or equivalent combination of education and experience.
• Requires knowledge of Microsoft Office programs as well as excellent written communication skills.
• Hands-on experience working with project management and workflow tools, such as Monday.com, Asana, or Adobe Workfront.
• Knowledge of AP writing style.
• Strong understanding of annuities and financial products, with the ability to write about complex concepts.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and regulations.
• Exceptional ability to write reports, business correspondence, and procedure manuals.
• Effective presentation skills and the ability to respond to questions from diverse groups.
• Ability to respond to common inquiries or complaints from customers.
• Capacity to successfully handle pressure and meet deadlines in a fast-paced work environment.
• Strong multitasking skills to manage multiple priorities and projects simultaneously.
• Problem-solving abilities with adaptability to respond to changing priorities.
• Experience dealing with outside vendors for printing and other special projects.
• Strong interpersonal skills to work cooperatively and successfully with co-employees, customers, and third-party partners.
• Time management skills to manage both personal workload and coordinate with others.

Responsibilities

• Develops original content and revises previously published business materials, including product and service guides, direct mail and digital campaign materials, and business-to-business presentation materials.
• Prepares materials for projects, including planning, outline, and synopsis, ensuring logical flow and cohesive messaging.
• Writes, edits, and proofreads content, including blogs, white papers, brochures, emails, website pages, social media posts, and educational guides related to annuities.
• Collaborates with team members and stakeholders on messaging to ensure cohesive branding and strategic alignment.
• Revises content based on feedback from leaders and peers.
• Stays updated on industry trends, regulatory changes, and competitor content to identify opportunities for new topics.
• Maintains a content calendar for timely delivery across various platforms.
• Tailors content for specific target audiences, including financial advisors, policyholders, and prospective clients.
• Leverages SEO best practices to increase content visibility and drive organic traffic.
• Performs other related duties as assigned.

What This Job Offers

• Job Type: Full-time
• Industry: Securities, Commodity Contracts, and Other Financial Investments and Related Activities
• Education Level: Bachelor's degree