Content Writer

Lakeside HR Group • Saint Petersburg, FL

2d • $60,000 - $75,000 • Onsite

About The Position

Lakeside HR Group has been engaged by our client to recruit a Content Writer to join a strategy-led, boutique marketing agency focused on brand storytelling, digital presence, and content that drives real business results. This agency partners long-term with B2B organizations, often at pivotal branding or growth stages, to help them show up as polished, credible, and established in their markets. This is a writing-forward, strategy-supported role ideal for a thoughtful, client-ready writer who enjoys shaping brand voice, interviewing stakeholders, and creating meaningful long-form content. While social media content is part of the role, the primary focus is on blogs, case studies, newsletters, website copy, and campaign storytelling, with social content supporting broader initiatives.

Requirements

• 4+ years of professional writing experience with a portfolio demonstrating long-form editorial, web and marketing copy, and social content (B2B experience required; agency, manufacturing or business services experience preferred)
• Ability to adapt tone, voice, and messaging across multiple brands and industries
• Experience writing blogs, case studies, newsletters, product descriptions, and campaign copy
• Working knowledge of SEO best practices and writing for web layouts
• Comfortable interviewing client stakeholders and translating insights into clear messaging
• Experience with CMS platforms such as WordPress or Shopify and social media scheduling tools is preferred
• Strong attention to detail, organization, and ability to manage deadlines across multiple clients
• Collaborative, independent, and comfortable taking direction while contributing ideas

Nice To Haves

• Familiarity with StoryBrand or similar narrative-based frameworks
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field

Responsibilities

• Write high-quality content across multiple client accounts, including blogs, long-form articles, case studies, newsletters, campaign emails, product descriptions, and website copy
• Develop social media copy that supports broader content strategies and campaigns; manage scheduling and posting across platforms
• Rewrite and optimize content for clarity, performance, and audience engagement
• Collaborate closely with the Founder and Creative Director on messaging, positioning, and strategic direction
• Assist with content calendars, editorial planning, and campaign concepts
• Interview client stakeholders to gather insights and translate them into compelling, audience-focused narratives
• Write consistently in each client’s brand voice while adapting tone and messaging across multiple brands
• Work alongside designers and video team members to ensure copy aligns with and enhances visual assets
• Edit, proof, and refine content to ensure clarity, grammar, and brand alignment

Benefits

• Salary range of $60,000–$75,000
• PTO
• Paid holidays
• 401(k) with employee contributions
• Opportunity to grow alongside a close-knit, creative team in a collaborative studio environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level