Content Strategy Manager, North America

BSI

8d • $76,000 - $90,000

About The Position

We exist to create positive change for people and the planet. Join us and make a difference too! Job Title: Content Strategy Manager, North America (Assurance) Location: US Orchestrate the America’s content engine. Build authority. Fuel pipeline with content that converts. BSI’s Assurance division is hiring a Content Manager to lead the development and execution of a regionally relevant content strategy for the US and Canada. You’ll blend creative storytelling, technical writing, and campaign enablement to turn global narratives into persona-driven content that fits local market, sector, and regulatory realities spanning top-of-funnel thought leadership, mid-funnel guides, and bottom-funnel sales enablement. You’ll partner closely with regional marketing, PR, and sector leads (e.g., ISA, Digital Trust, Mobility) to craft assets that build trust, spark interest, and support informed decisions. If you thrive at the intersection of strategy and craft and love seeing your content move the numbers—this role is for you.

Requirements

• Storyteller + strategist: Advanced copywriting and AP-style mastery; ability to distill complex topics into clear, compelling narratives.
• Editorial rigor: Strong command of BSI brand/editorial standards; meticulous eye for accuracy and consistency.
• Systems savvy: Comfortable in Adobe CS, CMS, Workfront, Frontify, SEO tools; understands content taxonomy and tagging.
• Collaborative operator: Excellent project coordination and stakeholder management across time zones; culturally attuned and adaptable.
• Data-driven mindset: Uses analytics to iterate format, placement, and story angles for better outcomes.
• Bachelor’s degree in Journalism, Marketing, Communications, Business, or related field.
• 6+ years of B2B content/editorial experience (professional services or regulated industries ideal).
• A strong portfolio spanning long- and short-form (whitepapers, blogs, decks, digital content).
• Experience writing for technical audiences (Quality, EHS, Procurement, Compliance leaders).
• Proven grasp of content strategy frameworks, persona mapping, and B2B buyer journeys.
• GA4, Semrush and SEO certified.
• Languages: Strong command of English and French (for Canada) preferred; Spanish and/or Portuguese a plus.
• Travel: Up to 10% to support campaign launches, photoshoots, and team activities.

Nice To Haves

• AI content certifications would be helpful

Responsibilities

• NorAm content calendar: Own and manage the integrated editorial plan across email, social (LinkedIn), webinars, website/SEO, and print.
• Full-funnel creation: Produce high-quality, persona-based assets, whitepapers, blogs, case studies, guides, infographics, eBooks, interactive tools, and sales decks.
• Localization that performs: Adapt Campaign-in-a-Box and global materials for US & Canada audiences (language, industry, and regulatory nuance) while maintaining BSI’s voice.
• Messaging frameworks: Build narrative and messaging toolkits aligned to priority sectors and buyer journeys.

Benefits

• Canada - BSI offers a competitive salary, 20-days annual leave, bank holidays, health, vision, dental and life insurance, pension plan with company contribution, short-term and long-term disability, pregnancy and parental leave, registered savings plan, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
• U.S. - BSI offers a competitive salary, 20-days annual leave, bank holidays, medical, dental, vision, and life insurance, 401(K) with company contribution, short-term and long-term disability, maternal leave, paid parental leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees