Content Strategy Lead

The company • Washington, DC

4h

About The Position

Koniag Professional Services, a Koniag Government Services company, is seeking a Content Strategy Lead to support KPS and our government customer in Washington, DC. This position is for a Future New Business Opportunity. We offer competitive compensation and an extraordinary benefits package including health, dental and vision insurance, 401K with company matching, flexible spending accounts, paid holidays, three weeks paid time off, and more. Koniag Professional Services, is seeking an experienced Content Strategy Lead to develop and execute comprehensive content strategies for our government clients. The ideal candidate will have a strong background in information architecture, content organization, user experience design, and social media management, particularly within the human services or public health sectors. This role requires someone who can effectively manage large volumes of content, maintain brand consistency across multiple channels, and leverage data to drive content decisions. The Content Strategy Lead will play a crucial role in ensuring our clients' messaging reaches diverse audiences effectively and efficiently.

Requirements

• Demonstrated ability to represent tone and voice for a brand and uphold editorial standards of style
• Proven ability to coordinate medium to long-term content strategy through multiple channels to diverse audiences
• Strong analytical skills with the ability to aggregate and act on data from multiple sources
• Excellent interpersonal skills with a track record of successful collaboration with multiple external partners
• Clear and diplomatic oral and written communication abilities
• Proficiency in content management systems (CMS) and digital asset management tools
• Knowledge of SEO principles and best practices
• Understanding of content accessibility guidelines and requirements
• Experience with content strategy documentation (content models, taxonomies, workflows)
• Ability to translate complex information into clear, engaging content
• Project management skills to coordinate multiple content initiatives simultaneously
• Knowledge of content governance frameworks and implementation approaches
• Proficiency with analytics platforms and data visualization tools
• Adaptability to change priorities and requirements
• Ability to obtain and maintain required security clearances
• Bachelor's Degree from an accredited university/college in Communications, English, Journalism, Marketing, Information Design, or related field
• Minimum of five years of experience in content strategy or related roles
• At least two years of experience engaged in high-level content organization and information architecture for a website with 2,000+ pieces of content
• Two years of experience engaged in various aspects of user experience design
• Professional social media management experience
• Experience working with human services or public health organizations, with preference for early childhood service delivery experience

Nice To Haves

• Master's degree in a relevant field
• Proficient in Spanish
• Project Management Professional (PMP) certified
• Certified and experienced in Agile methodologies
• At least five years of experience as staff in a Head Start program
• Certifications in content strategy, UX design, or related areas
• Experience working with federal agencies and understanding of government communications requirements
• Knowledge of early childhood development programs, policies, and communications needs
• Experience with multilingual content strategy and localization
• Familiarity with personalization and marketing automation technologies
• Background in change management and organizational communications
• Experience with video content strategy and production
• Knowledge of Section 508 compliance and WCAG accessibility standards
• Experience with content migration and re-platforming initiatives
• Proficiency with design and prototyping tools (Adobe Creative Suite, Figma, etc.)
• Experience in conducting content-focused usability testing
• Background in behavioral science or psychology as applied to communications

Responsibilities

• Design and implement comprehensive content strategies across multiple channels for diverse audiences
• Develop and maintain information architecture for websites with 2,000+ content pieces, ensuring optimal organization and accessibility
• Create and enforce content governance policies, editorial guidelines, and style standards
• Lead content audits, gap analyses, and content mapping exercises to identify opportunities for improvement
• Collaborate with UX designers to ensure content strategy aligns with user experience principles and objectives
• Manage the content lifecycle from planning and creation through publication, maintenance, and archiving
• Develop and execute social media strategies that effectively represent the brand voice and engage target audiences
• Analyze content performance metrics and user behavior data to inform strategic decisions and optimize content
• Coordinate with subject matter experts to ensure technical accuracy and compliance with regulatory requirements
• Create and maintain content calendars and workflows to ensure timely delivery of high-quality content
• Develop personas and user journey maps to guide content creation and distribution efforts
• Lead or participate in stakeholder interviews, user research, and content testing activities
• Train and mentor content creators on best practices, editorial standards, and brand guidelines
• Collaborate with multiple external partners to align content initiatives and messaging
• Stay current with industry trends, best practices, and emerging technologies in content strategy

Benefits

• health insurance
• dental insurance
• vision insurance
• 401K with company matching
• flexible spending accounts
• paid holidays
• three weeks paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees