Content Strategist (On-Call)

ICF • Reston, VA

1d • $61,232 - $125,954 • Remote

About The Position

Our digital practice is looking to hiring a part-time, on-call Content Strategist. As an on-call/freelancer, you might work zero to 30 hours per week, depending on our workload (work times may need to align with specific time zones due to client requirements). Job Location: This position is remote and can be based from anywhere in the U.S. As an on-call role, you'll be engaged on a project-by-project or task-by-task basis; proactive communication about your availability is key to success.

Requirements

• Bachelor's degree in a related field
• 3-5 years of experience in web content management, content strategy, digital communications, or a closely related role
• Familiarity with a content management system (Drupal, WordPress, SharePoint, or similar); hands-on experience with Drupal is a plus
• Understanding of plain language writing principles, editorial style, and web content best practices
• Working knowledge of basic SEO concepts, metadata, and information architecture
• Awareness of web accessibility standards, including Section 508 and WCAG 2.1/2.2
• Strong written and oral communication skills
• Proficiency in Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint)
• Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment
• Comfortable working fully remotely with distributed teams

Nice To Haves

• Experience working with or for federal, state, or local government clients
• Exposure to public health content or health communications
• Familiarity with Agile project management tools (Jira, Trello, Azure DevOps) or workflows
• Basic understanding of HTML/CSS as it relates to content publishing
• Experience using analytics tools (Google Analytics 4, Adobe Analytics, or similar) to inform content decisions
• Familiarity with AI-assisted content tools (e.g., for drafting, summarization, or content gap analysis) and an understanding of when and how to use them responsibly
• Experience with design collaboration tools such as Figma
• Familiarity with UX principles and user-centered design practices, including exposure to user research, usability testing, wireframing, or journey mapping as they relate to content design and information architecture

Responsibilities

• Assist account teams in developing and executing web content strategies and governance plans
• Make recommendations about content usability and optimization, including improvements to taxonomy, information architecture, and SEO
• Apply plain language principles and brand voice guidelines to editorial revisions; collaborate with technical writers, editors, and subject matter experts as needed
• Support the creation of content briefs, style guides, and editorial standards documentation
• Stay current on content strategy best practices, including content workflows, structured content models, and evolving SEO standards
• Manage web content in stage and production environments within Drupal and other content management systems
• Conduct quality assurance checks to ensure content updates are accurately published across all environments (e.g., development, staging, production)
• Apply accessibility best practices to all content, ensuring compliance with Section 508 and WCAG 2.1/2.2 guidelines
• Work with accessibility and data analytics teams to monitor content performance and recommend improvements
• Support content migrations, content audits, and metadata/taxonomy updates
• Proactively communicate with task leads and project managers about your availability, capacity, and task status
• Use Agile frameworks (e.g., Kanban or Scrum) to manage Operations & Maintenance tasks; track and report on content team activities using tools like Jira or similar platforms
• Serve as a point of contact for day-to-day client content requests by prioritizing, tracking, and reporting on tasks
• Collaborate with graphic designers, UX experts, developers, and client stakeholders to support page revisions and the creation of new web content
• Assist in preparing and delivering presentations to clients and internal project teams
• Contribute to streamlining content management workflows and team processes

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level