Content Strategist (On-Call)

ICF • Reston, VA

1d • Remote

About The Position

Our digital practice is looking to hiring a part-time, on-call Content Strategist. As an on-call/freelancer, you might work zero to 30 hours per week, depending on our workload (work times may need to align with specific time zones due to client requirements). Job Location: This position is remote and can be based from anywhere in the U.S. As an on-call role, you'll be engaged on a project-by-project or task-by-task basis; proactive communication about your availability is key to success. What You Will Do: Content Strategy & Governance Assist account teams in developing and executing web content strategies and governance plans Make recommendations about content usability and optimization, including improvements to taxonomy, information architecture, and SEO Apply plain language principles and brand voice guidelines to editorial revisions; collaborate with technical writers, editors, and subject matter experts as needed Support the creation of content briefs, style guides, and editorial standards documentation Stay current on content strategy best practices, including content workflows, structured content models, and evolving SEO standards Web Content Administration & CMS Management Manage web content in stage and production environments within Drupal and other content management systems Conduct quality assurance checks to ensure content updates are accurately published across all environments (e.g., development, staging, production) Apply accessibility best practices to all content, ensuring compliance with Section 508 and WCAG 2.1/2.2 guidelines Work with accessibility and data analytics teams to monitor content performance and recommend improvements Support content migrations, content audits, and metadata/taxonomy updates Project Coordination & Collaboration Proactively communicate with task leads and project managers about your availability, capacity, and task status Use Agile frameworks (e.g., Kanban or Scrum) to manage Operations & Maintenance tasks; track and report on content team activities using tools like Jira or similar platforms Serve as a point of contact for day-to-day client content requests by prioritizing, tracking, and reporting on tasks Collaborate with graphic designers, UX experts, developers, and client stakeholders to support page revisions and the creation of new web content Assist in preparing and delivering presentations to clients and internal project teams Contribute to streamlining content management workflows and team processes What You Will Bring with You: Basic Qualifications Bachelor's degree in a related field 3-5 years of experience in web content management, content strategy, digital communications, or a closely related role Professional Skills Familiarity with a content management system (Drupal, WordPress, SharePoint, or similar); hands-on experience with Drupal is a plus Understanding of plain language writing principles, editorial style, and web content best practices Working knowledge of basic SEO concepts, metadata, and information architecture Awareness of web accessibility standards, including Section 508 and WCAG 2.1/2.2 Strong written and oral communication skills Proficiency in Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint) Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment Comfortable working fully remotely with distributed teams What We Would Like You to Bring with You: Preferred Qualifications Experience working with or for federal, state, or local government clients Exposure to public health content or health communications Familiarity with Agile project management tools (Jira, Trello, Azure DevOps) or workflows Basic understanding of HTML/CSS as it relates to content publishing Experience using analytics tools (Google Analytics 4, Adobe Analytics, or similar) to inform content decisions Familiarity with AI-assisted content tools (e.g., for drafting, summarization, or content gap analysis) and an understanding of when and how to use them responsibly Experience with design collaboration tools such as Figma Familiarity with UX principles and user-centered design practices, including exposure to user research, usability testing, wireframing, or journey mapping as they relate to content design and information architecture Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy. We will consider for employment qualified applicants with arrest and conviction records. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process. However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [email protected]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed. Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $61,232.00 - $125,954.00 Nationwide Remote Office (US99) Need help? We're here: [email protected] About ICF ICF is a global consulting and technology services company with approximately 9,000 employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com.

Requirements

• Bachelor's degree in a related field
• 3-5 years of experience in web content management, content strategy, digital communications, or a closely related role
• Familiarity with a content management system (Drupal, WordPress, SharePoint, or similar); hands-on experience with Drupal is a plus
• Understanding of plain language writing principles, editorial style, and web content best practices
• Working knowledge of basic SEO concepts, metadata, and information architecture
• Awareness of web accessibility standards, including Section 508 and WCAG 2.1/2.2
• Strong written and oral communication skills
• Proficiency in Microsoft 365 (Word, Excel, PowerPoint, Teams, SharePoint)
• Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment
• Comfortable working fully remotely with distributed teams

Nice To Haves

• Experience working with or for federal, state, or local government clients
• Exposure to public health content or health communications
• Familiarity with Agile project management tools (Jira, Trello, Azure DevOps) or workflows
• Basic understanding of HTML/CSS as it relates to content publishing
• Experience using analytics tools (Google Analytics 4, Adobe Analytics, or similar) to inform content decisions
• Familiarity with AI-assisted content tools (e.g., for drafting, summarization, or content gap analysis) and an understanding of when and how to use them responsibly
• Experience with design collaboration tools such as Figma
• Familiarity with UX principles and user-centered design practices, including exposure to user research, usability testing, wireframing, or journey mapping as they relate to content design and information architecture

Responsibilities

• Assist account teams in developing and executing web content strategies and governance plans
• Make recommendations about content usability and optimization, including improvements to taxonomy, information architecture, and SEO
• Apply plain language principles and brand voice guidelines to editorial revisions; collaborate with technical writers, editors, and subject matter experts as needed
• Support the creation of content briefs, style guides, and editorial standards documentation
• Stay current on content strategy best practices, including content workflows, structured content models, and evolving SEO standards
• Manage web content in stage and production environments within Drupal and other content management systems
• Conduct quality assurance checks to ensure content updates are accurately published across all environments (e.g., development, staging, production)
• Apply accessibility best practices to all content, ensuring compliance with Section 508 and WCAG 2.1/2.2 guidelines
• Work with accessibility and data analytics teams to monitor content performance and recommend improvements
• Support content migrations, content audits, and metadata/taxonomy updates
• Proactively communicate with task leads and project managers about your availability, capacity, and task status
• Use Agile frameworks (e.g., Kanban or Scrum) to manage Operations & Maintenance tasks; track and report on content team activities using tools like Jira or similar platforms
• Serve as a point of contact for day-to-day client content requests by prioritizing, tracking, and reporting on tasks
• Collaborate with graphic designers, UX experts, developers, and client stakeholders to support page revisions and the creation of new web content
• Assist in preparing and delivering presentations to clients and internal project teams
• Contribute to streamlining content management workflows and team processes

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level