Content Strategist

Informa Group Plc. • Washington, DC

39d • $70,000 - $80,000 • Onsite

About The Position

As a Content Strategist, you will be responsible for helping clients achieve their marketing goals by developing compelling, valuable content and advising on content marketing strategy. In this role, you will develop products such as ebooks, sponsored articles, and webinars. You will work with a range of clients, including high-value accounts, which may include high-level strategy and ideation, pitching and developing licensed and original article content for client-owned blogs, design and video creation, and more. Content Strategists should be strong, agile project managers and savvy strategists who are enthusiastic about content marketing. This role straddles execution and strategy; the ideal candidate is as comfortable creating project timelines as they are developing article pitches for a client or providing content pillar recommendations for a new line of business. This role is very client-facing and requires excellent client communication skills, creative problem-solving, and seamless collaboration. You will serve as the primary success owner for assigned customer campaigns and projects, with ample support from your content director, program team, and co-strategists.

Requirements

• 3-4 years of experience in a content marketing role
• Knowledge of any of the above industries: retail, marketing, restaurants, food, grocery.
• Comfort within a very client-facing role
• Strong project management skills
• Ability to manage multiple projects, multitask, and work within tight deadlines
• Work well on a team while able to take ownership of independent projects
• Growth mindset and a positive attitude

Responsibilities

• Serve as lead strategist for an array of client content programs, which include driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goals
• Develop content pitches aligned with the client’s sector of business and tailored to a knowledgeable B2B audience.
• Edit written content assets for style, clarity, tone, and relevance to client goals
• Own the successful production and delivery of content products (e-books, sponsored articles, surveys, webinars, etc)
• Consistently review content performance data to provide data-driven insights and recommendations for content direction
• Project manage production timelines across all assigned projects
• Organize and run project kickoff calls with clients
• Act as the designated point of contact for clients, responding to and managing client requests
• Oversee licensed content curation
• Collaborate closely with your co-strategists, program team, and content director to manage client expectations and resolve escalated client issues
• Manage and collaborate with freelance writers and editors

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees