Content Strategist & Writer

YMCA of Greater Louisville • Louisville, KY

3d • $60,000 - $60,000 • Onsite

About The Position

The Content Strategist & Writer is responsible for bringing the YMCA’s mission to life through powerful storytelling and engaging content across digital platforms. This role focuses on content creation, social media, and campaign development, with an emphasis on capturing authentic stories from members, staff, and the community. This position works closely with marketing leadership and the videographer to create compelling narratives that drive engagement, strengthen brand awareness, and support membership and fundraising goals. As the nation’s leading nonprofit organization committed to strengthening communities through youth development, healthy living, and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, or a related field is required (or equivilant experience).
• Three to four (3–4) years of experience in storytelling, writing, and content creation; nonprofit or community-focused experience preferred
• Exceptional writing, storytelling, editing, and proofreading skills with exceptional attention to detail
• Portfolio of relevant work required
• Strong understanding of social media platform audience (Facebook, Instagram, YouTube, TikTok) and best practices for posts, stories, and short-form video
• Demonstrated ability to identify and implement current social media trends in an authentic and brand-aligned way
• Proficiency in Canva and/or Adobe Creative Suite and familiarity with social media scheduling tools (e.g., Loomly)
• Ability to storyboard, plan, and direct video content
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
• Strong project management, creative thinking, problem-solving, and conceptual skills
• Self-starter with creative thinking and the ability to work both independently while collaborating effectively with cross-functional teams
• Strong interpersonal and communication skills, with the ability to engage diverse audiences and build relationships in the community
• Passion for storytelling that reflects diverse experience and fosters a sense of belonging
• Team-oriented with a strong commitment to the YMCA’s mission, community impact, and member experience
• Sitting for long periods
• Ability to hear
• Ability to see
• Ability to speak
• Ability to type
• Ability to lift 20 pounds
• Ability to transport from various sites

Responsibilities

• Content Creation & Storytelling Write compelling, mission-driven stories for campaigns, website, email, and video
• Conduct interviews with members, staff, volunteers, and donors
• Regularly visit YMCA branches and programs to capture stories and content
• Develop video concepts, scripts, and storyboards in collaboration with videographer
• Attend events and programs for on-site content capture (photo/video)
• Capture and produce quick-turn, high-quality social content (including iPhone video and event recaps) that highlights YMCA programs, events, and community impact in a timely and engaging way
• Edit and package short-form video content using tools such as Canva or similar platforms for immediate use across social channelsSocial Media Strategy & Execution
• Create, write, and publish content for all YMCA social media channels aligned with current trends and best practices
• Develop creative, engaging social campaigns (including short-form video/Reels)
• Monitor engagement and adjust content strategy accordingly Campaign Development
• Collaborate with marketing team to develop campaign messaging and content plans
• Determine best formats for content distribution (video, written, social, etc.)
• Ensure content aligns with YMCA brand voice and strategic priorities Grant & Impact Storytelling
• Gather and develop mission-driven stories from programs, members, and staff for use in grant reporting and funder communications
• Translate program impact into clear, compelling narratives that demonstrate measurable outcomes and community benefit
• Adapt and refine existing stories to align with grant requirements, funder priorities, and reporting guidelines
• Craft funder-focused content that balances emotional storytelling with outcomes-driven messaging to strengthen impact and resonance Collaboration
• Partner with branches to identify impactful stories
• Work closely with Digital Coordinator to execute campaigns across platforms Media & Communications
• Write press releases and support media outreach efforts
• Assist with public relations opportunities that elevate the YMCA’s community presence Brand & Collaboration
• Maintain YMCA brand standards (visually and written) and ensure consistency across all platforms
• Ensure consistency in tone, messaging, and storytelling
• Collaborate closely with the marketing team, including the Videographer/Editor, to ensure alignment and execution of creative vision
• Foster a sense of community through content by promoting inclusivity and participation among all demographics Organization & Asset Management
• Maintain files in an organized and logical manner using the YMCA’s digital asset management system (Bynder)
• Ensure content and assets are easily accessible for team collaboration Additional Expectations
• Manage multiple projects and deadlines in a fast-paced environment
• Travel to YMCA branches regularly to capture content and stories
• Work occasional evenings and weekends for events, program coverage, and time-sensitive communications
• Uphold the mission of the YMCA and demonstrate behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature
• Serve as a role model and advocate of the YMCA mission, promise, values, and voice
• Foster a culture of inclusivity, collaboration, and community engagement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees