Content Strategist I

Plural • New York, NY

4d • Hybrid

About The Position

Plural is a multidisciplinary marketing company. Our team’s mission is to bring a culture of creativity, a posture of possibility, and an abundance of craft to the world. We are practitioners, facilitating a strategic social-first approach to modern marketing. As a 'Content Strategist I' at Plural, you will primarily support various other team members who lead our interior design, home decor, fashion, beauty, spirits and other variety of partnerships. A Content Strategist I is a strategic communicator who has experience composing social media strategies and creating social-first content. This person is responsible for supporting Plural’s Strategy team as they execute and optimize strategy to deliver business impact. The ideal candidate is a creative marketer at heart and has experience in crafting unique brand storytelling that drives social engagement and awareness. You understand the world of social, you spot trends, and you understand influencer culture. You're highly creative and unafraid to offer ideas and strategies to keep our partners moving forward. This role is tasked with crafting and supporting work on our social-first strategies that ladder up to overall marketing strategy. This role supports Content Strategists, Graphic Designers, Video Editors, and our Creative Lead. This is a key role on the Plural team and will report to our Team Lead. This role will be a hybrid work structure, requiring in-person work in our NYC studio at least three days a week.

Requirements

• Passion for social media and marketing
• Proven experience working in interior design, home decor, spirits and interest in all of Plural’s client list as partnership teams shift as needed
• Strong experience with in-studio production & mobile capture for social content
• Previous work experience (1-2 years) as a Social Media Strategist, Social Media Manager, or role equivalent
• Previous experience in social content creation (with work examples provided)
• Experience managing social media channels (posting, social CRM, analytics)
• Experience building content calendars
• Experience using social media analytics tools
• Collaborative spirit
• Creative problem-solving skills
• Excellent organization
• Time-management skills
• Comfortable with multitasking in a deadline-driven environment
• Ability to communicate well with others and maintain a professional demeanor
• An ability to identify target audience preferences and build content to meet them
• Strong written and verbal communication skills in English
• Ability to be a punctual, considerate, and team-oriented coworker

Nice To Haves

• Bachelor's degree in Marketing, Business, Journalism, Public Relations, or other relevant field
• Experience working with creative talent with a portfolio of creative work and content development across a range of purposes, engagement channels, and formats
• Previous experience with the use of social media management tools (Hootsuite, Sprout Social, Sprinklr, Dash Hudson) a plus
• Previous agency experience a plus
• Experience with paid social media campaigns a plus

Responsibilities

• Client Partner Communications: Support Creative Lead and Content Strategists with client communications efforts
• Project Management: Have a baseline understanding of project management and agency environment Execute tasks that have been delegated by Plural team to ensure on time delivery of assets and strategies
• Content Strategy: Support social media strategies for multiple platforms, including but not limited to Facebook, Instagram, Twitter, Pinterest, YouTube, and TikTok
• Content Calendar Creation Support with content calendar creation and management Ideate engaging, original, high-quality content Identify gaps in content and recommend new topics Support Creative Lead and Content Strategists with UGC sourcing and influencer relationships
• Copywriting: Write clear, resonant copy with brand’s distinct tone of voice
• Scheduling, Posting & Engaging: Schedule and post content to social using native features and/or tools such as Sprinklr, Sprout, Dash Hudson, etc Actively engage and build communities on social channels for each respective partnership Publish posts to partner social accounts daily (including nights and weekends)
• Data Analytics and Reporting: Support Creative Lead and Content Strategists with crafting weekly, monthly, and quarterly reports to partners on social media insights and best practices
• Analysis Support Creative Lead and Content Strategist’s with reporting on content and campaigns using data from native metrics, Sprout Social, Dash Hudson, Sprinklr, and Google Analytics Have baseline understanding of translating data into understandable and actionable insights to drive strategy Proactively perform desk and field research of ‘best in class’; view and experience marketing strategies and tactics online and IRL
• Creative & Production: Support with creative briefs for Plural production team based on partnership content calendars Producing and executing (with oversight) in-studio shoots as needed for any partnerships
• Continued Development & Pitching: Best Practices on Social: Stay up-to-date with new digital technologies and social media best practices Continue education in marketing, social media, etc; take courses and attend workshops Remain informed on trends in the social and digital media industries and communicate them to the team Seek opportunities for improvement and suggest new projects New Business & Pitching: Provide presentation and RFP support as needed for Plural pitches

Benefits

• We take time to rest. We encourage you to take time to recharge outside of the studio. You’ll have generous PTO to explore new places and experiences, Summer Fridays, and End of Year Rest week (Christmas through New Year's) for the entire team.
• We value our team as people, not just employees. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement (401k with matching), and a kitchen stocked with snacks and beverages.
• We want you to take care of your mental health. We offer a monthly health & wellness stipend to our team to use for mental health services or anything that makes our team feel strong mentally, physically, or emotionally.
• We’ll invest in your career. As Plural grows, we’ll provide the tools for you to do the same. You’ll have access to professional development opportunities so that you can keep up with the company’s evolving needs.
• We’re creating a team culture where everyone can thrive. Through our Talks in our studio and growing company initiatives, Plural values diversity and opportunities for everyone to grow and be a part of the creative environment we’ve built.
• We host team events. We organize ways to give back to our local communities. We grow and learn together.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level