Content Strategist, Enrollment Marketing

State of Virginia • Norfolk, VA

40d

About The Position

The Content Strategist, Enrollment Marketing is a key member of the Enrollment Marketing team within Enrollment Management. This position develops and executes written content strategies that support ODU's recruitment and enrollment goals. The strategist creates clear, compelling, and brand-aligned content across print, digital campaigns, email, social media, and web platforms. By blending creativity with strategy, this role ensures that communications engage prospective students and their families, while strengthening the visibility of Old Dominion University as a first-choice institution.

Requirements

• Master's degree in communications, marketing, journalism, English, or a related field of study required. Or a bachelor's degree with related work experience equivalent to a master's degree in the proceeding fields
• Some knowledge of marketing and communications principles, especially related to writing for varying audiences.
• Working skill in copywriting and editing across multiple platforms (e.g., web, email, social media, print).
• Basic knowledge of content strategy concepts such as audience targeting, storytelling, and editorial planning.
• Some skill in organizational and project management, with the ability to meet deadlines on multiple assignments.
• Working interpersonal and communication skills to collaborate effectively with team members and stakeholders.
• Considerable knowledge of AP Style.

Nice To Haves

• Some experience working within brand guidelines.
• Working knowledge of higher education marketing and/or enrollment communications.
• Some skill in writing content for prospective students or youthful audiences.
• Basic familiarity with design, video, or multimedia production to collaborate with creative teams.
• Some experience with CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, Slate, or similar).

What This Job Offers

• Job Type: Full-time
• Industry: Executive, Legislative, and Other General Government Support
• Number of Employees: 101-250 employees