Content Specialist - National Academy of Medicine

The National Academies of Sciences, Engineering, and Medicine • Town of Johnstown, NY

22d • $70,880 - $88,600 • Hybrid

About The Position

The Content Specialist, Storytelling and Social, reports to the Deputy Director of NAM Communications and serves as a hands-on point person for day-to-day digital content and social media planning and execution. In this role, the Content Specialist will work closely with the Deputy Director as a thought partner on newsroom and social strategy, helping shape priorities, series planning, and packaging approaches, while owning day-to-day implementation. The Content Specialist sets the weekly content and social approach, runs the editorial and social calendars, and produces high-quality writing and platform-native social content that increases the visibility and impact of NAM programs and priorities. The role also builds efficient, AI-enabled workflows to improve speed, consistency, and repurposing while upholding NAM’s standards for accuracy, tone, and trust.

Requirements

• Ability to operate independently while exercising sound judgment and discretion.
• Excellent writing and editing skills, including the ability to translate complex subject matter for educated general audiences.
• Demonstrated experience drafting and publishing content for digital and social media platforms.
• Familiarity with content performance metrics and digital best practices.
• Strong organizational and time management skills with the ability to manage multiple deadlines.
• Attention to detail and commitment to accuracy, professionalism, and quality.
• Ability to collaborate effectively with colleagues and subject matter experts in a complex organizational environment.
• Interest in health, medicine, science, or policy-related content.
• Comfort using AI tools and digital publishing systems to support content workflows.
• Bachelor’s degree in English, Journalism, Communications, or a related field, or equivalent knowledge and experience.
• Three years of related professional experience.
• Ability to work at a computer for extended periods of time.

Responsibilities

• Serves as the day-to-day point person for NAM newsroom content (at least 3-4 pieces per month).
• Recommend story topics and angles, packaging approaches, and formats aligned to NAM priorities.
• Pitch, draft, and edit stories that elevate NAM priorities, programs, leadership, members, publications, events, and key initiatives.
• Translate complex health, science, and policy topics into clear, compelling content for educated general audiences.
• Establish and maintain repeatable newsroom formats and series that build audience expectation and consistency.
• Serve as the NAM’s day-to-day social media point person.
• Work with the Deputy Director of Communications to develop and maintain the social strategy that supports organizational goals (awareness, credibility, partner amplification, and audience growth) and keeps with platform best practices.
• Own the NAM’s social content calendar, including weekly planning, prioritization, and publishing, with a primary focus on LinkedIn and Instagram.
• Create and publish platform-native content (not just link promotion), including carousel copy, short-form scripts, series-based storytelling, and post variations tailored to each platform.
• Manage social operations end-to-end: scheduling, approvals, publishing, tagging strategy, and community management/moderation support in line with NAM tone and standards.
• Provide coaching and practical guidance to communications officers, program staff, and leaders to strengthen social amplification, including recommended post copy, key messages, visual guidance, and suggested posting windows.
• Maintain the newsroom editorial calendar and manage intake, prioritization, timelines, and review routing.
• Help to build and execute a repeatable “pillar to derivative” pipeline so each major NAM output yields multiple assets across web, email, and social.
• Coordinate with colleagues or vendors to produce simple supporting assets as needed (basic graphics, quote cards, short clips).
• Run a practical test-and-learn rhythm through small experiments that improve results over time without increasing workload dramatically.
• Serve as an active member of the NAM Office of Communications team, contributing to big-picture planning discussions, prioritization, and cross-channel campaigns.
• Collaborate across the communications team to support shared workflows, maintain coverage during peak periods, and ensure continuity of publishing.
• Provide surge support for high-visibility organizational moments and communications needs, such as the NAM Annual Meeting and other major events, including content development, social coverage, and rapid-turnaround publishing as needed.
• Take on additional responsibilities as needed as communications priorities evolve, in consultation with the Deputy Director of Communications.
• Work with Deputy Director of Communications to integrate AI tools into production process for newsroom and social content.
• Maintain a library of prompts, templates, and standard operating procedures for recurring formats and series (newsroom and social).
• Apply responsible-use standards: human review, fact verification, sensitivity checks, and adherence to NAM policies for confidentiality and accuracy.
• Track and report on performance for newsroom content and social channels using metrics that reflect NAM goals (meaningful engagement, saves/shares, partner amplification, audience growth, and message pull-through).
• Recommend monthly adjustments to content mix, posting practices, and formats based on performance insights.

Benefits

• medical, dental and vision insurance
• life insurance
• disability coverage
• retirement and savings benefits
• leave benefits such as paid holidays and paid personal leave
• transportation subsidies
• education assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level