Content Specialist

Sunbelt Rentals, Inc. • Fort Mill, SC

2d

About The Position

Position Objective: The Content Specialist builds seamless, high-impact digital experiences for our customers. As a critical member of the Content & Lifecycle Marketing team, you will expertly assemble, test, and launch compelling stories that reach our audience in real-time. You will also serve as a strategic voice for enhancing our content distribution capabilities, identifying ways to refine processes and champion dynamic content to make our workflows faster and smarter.

Requirements

• 3–5+ years of professional experience in Adobe Experience Manager (AEM) as a primary job function, including proficiency with AEM Sites, Assets, and Content/Experience Fragments.
• Functional understanding of HTML, CSS, and basic JavaScript to troubleshoot component rendering and ensure seamless integration between content and design.
• Proven track record of managing high-volume content updates with strong attention to accuracy in layout and brand compliance.
• Experience with technical setup of A/B tests and personalized experiences using Adobe Target, specifically within the Visual Experience Composer (VEC) and form-based delivery.
• Comprehensive knowledge of SEO best practices and web accessibility (WCAG) standards.
• Demonstrated experience working within an Agile environment, including daily use of Jira (or similar project management tools like Asana) to manage ticketing, sprints, and content deployment workflows.
• Ability to identify opportunities for process improvement and authoring efficiency.

Nice To Haves

• Adobe Certified Professional—AEM Sites Content Author certification preferred.

Responsibilities

• Digital Authoring and Production Oversee content from staging to publication in digital platforms throughout the content lifecycle.
• Leverage modular and dynamic content capabilities to scale content consistently across platforms.
• Streamline publishing workflows and maintain documentation for consistency and transparency.
• Testing & Personalization Integration Deploy targeted digital experiences by collaborating with analytics and other cross-functional teams to author content variations for A/B testing and personalization.
• Implement dynamic content integration across digital touchpoints, ensuring personalized versions are accurately mapped and rendered.
• Oversee quality assurance (QA) for optimization activities, validating that technical tracking and content variations function correctly prior to launch.
• Quality Assurance & System Optimization Drive continuous improvement of content by identifying technical bottlenecks and advocating for enhancements that increase speed-to-market.
• Ensure cross-platform integrity by managing the QA lifecycle, focusing on responsive design, accessibility standards, and device compatibility
• Asset Management & SEO Strategize digital asset organization to ensure resources are optimized for discoverability and performance.
• Enhance content visibility by applying SEO best practices and metadata standards to all digital assets.

Benefits

• Health, Dental and Vision plans
• 401(k) Match
• Volunteer time off
• Short-term and long-term disability
• Accident, Life and Travel insurance, as well as flexible spending
• Tuition Reimbursement Options
• Employee Assistance Program (EAP)
• Length of Service Awards
• Medical/Dental/Vision Insurance
• 401(k) Retirement Plan - US
• RRS Plan – CAN
• Paid Parental Leave
• Paid Holidays and Paid Time Off
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees