Content Specialist

Nor Cal Pipeline Services • Dallas, TX

8d • $31 - $33

About The Position

Legacy Utility Group is a family of specialized infrastructure service companies, including Nor-Cal Pipeline Services, ECS, JVAC, and Guardian Traffic Solutions. We serve municipalities, contractors, and private clients with critical underground utility, excavation, and traffic control services across multiple states.

We’re also an employee-owned company (ESOP), which means our people don’t just work here, they have a stake in what we’re building. That ownership mindset shows up in the quality of our work, how we support each other, and how we serve our customers.

At Legacy Utility Group, we lead with Integrity, we Think Big about safety, growth, and innovation, and we win through Teamwork. Our work happens in the field: solving complex challenges, protecting communities, and delivering essential infrastructure. But like most companies in our industry, we haven’t always told that story well.

That’s where you come in.

We are hiring a Content Specialist to join our Marketing team and act as an internal storyteller across all Legacy brands.

This role is best described as a “field-to-brand translator.” You will work closely with operations teams, subject matter experts (SMEs), and leadership to capture real work happening in the field and turn it into clear, engaging content that builds trust, authority, and brand recognition.

While this role collaborates heavily with field and operations teams, it sits within the Marketing department and follows the CMO’s content strategy. This is a hands-on execution role with the opportunity to shape and influence content strategy over time.

This is not an influencer role; you are not expected to be the face of the brand. Instead, you will spotlight our crews, elevate our experts, and bring our work to life through content. You will have a front-row seat to real-world infrastructure work and the opportunity to shape how an entire industry tells its story.

Requirements

• 1–5 years in marketing, communications, or content creation
• Strong writing and storytelling ability (clear, concise, engaging)
• Ability to translate technical work into simple, engaging language
• Experience creating social media content (B2B preferred, construction a plus)
• Basic graphic design and video editing skills (Canva, Adobe, CapCut, etc.)
• Comfortable interviewing and extracting insights from technical professionals
• Ability to visit job sites occasionally and work in outdoor environments as needed
• Curious and proactive; comfortable reaching out to field teams and leadership
• Organized and able to manage multiple brands and content streams
• Strong communication and relationship-building skills
• Able to operate in a fast-paced, operations-driven environment

Nice To Haves

• Experience in construction, infrastructure, or industrial industries is a plus—but not required

Responsibilities

• Develop and publish 3–5 social media posts per week across multiple platforms (LinkedIn, Instagram, etc.)
• Create supporting graphics, short-form videos, and visual content (Canva, Adobe, CapCut, etc.)
• Ensure all content aligns with each brand’s voice, tone, and visual standards
• Proactively collect photos, videos, and updates from field teams across multiple regions
• Build relationships with project managers, superintendents, and crews to source content
• Follow up consistently with field teams to capture content—this role requires persistence and proactive communication
• Translate field activity into simple, engaging stories for external audiences
• Conduct weekly interviews with internal SMEs
• Ghostwrite LinkedIn posts, articles, and insights on behalf of leadership and technical experts
• Identify and develop repeatable content themes that position Legacy brands as industry authorities
• Support internal storytelling that celebrates crews, projects, and company wins
• Help communicate key updates, milestones, and initiatives across the organization
• Reinforce company culture through consistent, authentic content
• Ensure all content aligns with established brand standards and messaging
• Work directly with the CMO to execute and refine content strategy
• Provide recommendations based on performance, feedback, and field insights

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees