Content Specialist, Communications & Brand Management

Universal Orlando • Orlando, FL

3d

About The Position

At Universal Creative, we design, develop and deliver the most compelling entertainment experiences imaginable to drive growth for Universal Destinations & Experiences worldwide. Our innovative attractions, immersive theme parks and world-class resorts fuse art and technology to create new standards in the themed entertainment industry. Our Team Members are the driving force behind Universal Creative. With their diverse skills and forward-thinking ideas, our team pushes us beyond the boundaries of what’s possible to achieve the extraordinary. Together, we’re creating a Universe of fun, always ensuring the next thing we do is better than the last thing we did. JOB SUMMARY : The Content Specialist, Creative Communications is responsible for creating and executing compelling written, visual, and video content that amplifies Universal Creative’s brand voice across internal and external platforms. This role develops messaging, campaigns, and creative assets for social, digital, and video channels to advance brand storytelling, celebrate milestones, and promote Universal Creative’s innovative work globally. Key responsibilities include managing content planning and production, attending partner meetings, coordinating event capture, and supporting strategic communications initiatives such as executive visibility and culture programs—all while ensuring alignment with UC’s brand voice and UDX priorities.

Requirements

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
• The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.
• Bachelor’s Degree Preferred in Marketing, Journalism, English or Communications is preferred.
• 2+ years’ of experience in communications, marketing, social media, digital media or digital communications; or equivalent combination of education and experience.
• Social media experience, passion for and a strong understanding of leveraging social media channels is preferred
• Video production and editing
• Strong writing skills
• Must have experience with the Microsoft office and Adobe suite

Responsibilities

• Content Creation & Strategy Execute content initiatives that advance Universal Creative through consistent, on-brand storytelling.
• Develop and execute engaging ideas for platforms such as Instagram, LinkedIn, Creative Central 365, Emma, and uShare in alignment with content calendar and strategic messaging goals.
• Create written, visual, and video content for social media, newsletters, and digital signage.
• Produce and edit video projects to high-quality standards, including color correction, audio cleanup, and transitions.
• Maintain an organized content asset library and editorial calendar for planning and tracking.
• Social Media & Audience Engagement Plan, schedule, publish, and report on content across social platforms to drive awareness and engagement.
• Curate content, identify trends, and engage with guests and clients through appropriate channels in a timely manner.
• Partner with UDX social media teams and internal stakeholders to ensure holistic brand alignment.
• Monitor engagement data to inform storytelling strategy and optimize future communications.
• Collaboration & Campaign Support Collaborate with global departments, designers, production teams, and agencies to develop creative concepts, scripts, and storyboards.
• Support major Universal Creative communications campaigns and initiatives, including content creation, stakeholder coordination, and publishing across platforms.
• Provide communications support for UC-wide initiatives, special events, photo/video shoots, speaking platforms, internal presentations, and award submissions.
• Storytelling & Strategic Communications Source and shape stories that reflect UC’s innovation, culture, and global impact while ensuring brand alignment and legal/IP compliance.
• Support and contribute to leadership messaging and internal updates, helping shape narratives while maintaining brand tone and quality standards.
• Build relationships across departments to identify storytelling opportunities that highlight strategic priorities and culture moments.
• Contribute to reporting, recap materials, and campaign analysis for leadership and stakeholders.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

Benefits

• Your talent, skills and experience will be rewarded with a competitive compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level