Brand and Communications Specialist

Matthew 25 Aids Services•Henderson, KY

2d•Remote

About The Position

The Brand and Communications Specialist is responsible for shaping and maintaining a strong, consistent brand identity across all communication platforms, ensuring alignment with the organization’s mission and values. This role involves creating and implementing content strategies to produce engaging materials and stories that reflect the organization's impact. The specialist manages the organization’s social media presence and digital content, utilizing strategic planning and analytics to drive engagement. They also oversee the organization’s website and play a key role in promoting fundraising events, awareness campaigns, and community outreach efforts. Additionally, the specialist develops internal communications to keep staff and volunteers aligned with the organization’s goals. Collaborating with various departments, they ensure that all communications support the organization’s strategic objectives and maintain consistency across all channels and materials.

Requirements

Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
Highly skilled in the use of Canva, all social media platforms, website design and management, and AI technology.
Excellent written, verbal, and interpersonal communication skills with an ability to convey the organization's mission and values to various audiences.
Experience working in a nonprofit organization or a strong desire to work in service driven environment.
Ability to develop innovative and creative content that aligns with the brand’s identity and engages the target audience.
Proficiency in social media platforms, digital marketing strategies, and content creation. Familiarity with analytics tools (e.g., Google Analytics, social media insights) to measure success.
100% Commitment to Matthew 25's mission, vision and values
Must be able to pass a drug screen and background test.
Must be able to communicate in both written and verbal form
Ability to read and interpret documents. Ability to write routine documentation and correspondence.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Intermediate computer skills are essential in use of an electronic medical record.
Must be detail oriented, have ability to multi-task and possess great interpersonal skills.

Nice To Haves

Additional certifications in digital marketing, brand management, or content creation could be an advantage.

Responsibilities

Brand Management: Develop and maintain a consistent brand identity and reputation across all communication platforms, ensuring alignment with the organization's mission and values. This includes management of the Matthew 25 Aids Services, Inc. website.
Content Creation & Strategy: Create and implement a content strategy that develops engaging materials and stories, reflecting the organization's mission and impact across all channels.
Social Media & Digital Presence: Manage and grow the organization’s social media presence and digital content, optimizing engagement and performance through strategic planning and analytics, manages organizations website.
Event Promotion & Campaigns: Develop communication strategies to support the promotion of fundraising events, awareness campaigns, and other community outreach efforts.
Internal Communications: Create internal communications to engage and align staff and volunteers with the nonprofit’s mission and objectives.
Collaboration with Other Departments: Work with development and leadership teams to ensure communications support strategic goals, fundraising, and donor engagement, maintains and updates all organizational documents utilized by all departments to ensure accuracy and brand consistency.

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