Content Producer-Freelance

optimum • Norwalk, CT

35d

About The Position

The freelance digital content producer is responsible for creating, curating, and optimizing multimedia content across web and social media platforms to enhance News 12's online presence. They will collaborate with editorial teams to develop compelling stories, adapt traditional news coverage for digital consumption, and ensure content aligns with the organization's voice and standards. This role requires strong storytelling skills, technical proficiency, and an understanding of audience behavior in the digital landscape. The producer will work in a fast paced environment and engrain themselves in digital news production for all seven regions.

Requirements

• Bachelor's degree in marketing, communications, media, journalism, or a related field
• 7+ years of experience building and executing digital strategies in news or media
• 4+ years of experience in a fast-paced, complex organization
• Strong understanding of major social media platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn)
• Proven experience writing headlines, longform articles, and social media copy
• Excellent verbal communication skills
• Strong analytical skills with the ability to interpret and communicate performance data
• Proficiency with digital management tools and analytics platforms
• Highly organized with strong multitasking and prioritization abilities
• Ability to work independently and collaboratively within a large, multifaceted team
• Results-oriented and team-focused working style
• Willingness and ability to travel between newsrooms weekly

Responsibilities

• Produce and edit digital-first news content, including articles, videos, graphics, and social media posts.
• Optimize content for SEO and audience engagement across digital platforms.
• Collaborate with reporters, editors, and other teams to enhance online storytelling.
• Manage and update social media channels (Facebook, Instagram, TikTok, and X) with timely and accurate news.
• Edit and produce videos to accompany digital stories and social media content.
• Send push alerts and update websites and social platforms during breaking and developing news.
• Monitor digital performance metrics and adjust strategies to improve reach and engagement.
• Stay current with emerging digital trends, tools, and best practices.
• Ensure all content meets journalistic ethics and organizational standards.
• Support live coverage, streaming events, and interactive multimedia experiences.
• Engage with audiences through social media and community-building efforts.

What This Job Offers

• Career Level: Mid Level